Lebanese stylist and beauty consultant Khalil Zein will host the reality show.
StarzPlay will stream its reality show Say Yes to the Dress Arabia from February 11, 2022, with two episodes released each week.
A StarzPlay Original, Say Yes to the Dress Arabia, will give brides from the region a once-in-lifetime opportunity to feature in the show to find their perfect dress.
Discovery+, the streaming service from Discovery, has signed an exclusive deal with StarzPlay in July 2021 to bring Say Yes to The Dress Arabia to the region.
The Arabian edition is the 25th local spin-off of the series that will feature 20 brides from various cultural backgrounds, ranging in age from 23 to 50.
The show is shot at the exclusive couture bridal boutique – Hazar Haute Couture – in Jumeirah, Dubai. The bridal boutique houses a collection of one-of-one bridal dresses, that will accommodate the bridal budgets ranging from $615 to $14,000.
Hosted by renowned Lebanese celebrity stylist, Khalil Zein, an expert and in-demand stylist in the Arab world, Khalil has dressed many celebrities from across the region, including Haifa Wehbe, Rahma Riad, Nancy Ajram, Maya Diab, and Nadine Nassib Njeim, to name a few.
A virtual event to mark the show’s launch was held by StarzPlay and Discovery. Joining several of the brides in the event were host Khalil Zein, Khaled Benchouche, SVP of Programming & Acquisitions, StarzPlay and Anouska Widdess, Senior Director of TLC & Channel Operations, Discovery Communications.
Khalil Zein said: “It is an honour to be part of a show with such an iconic legacy and it brings me great pride to be part of its first regional appearance. The process of helping the brides, from a plethora of different backgrounds, was a fruitful challenge. I am very excited for the viewers to watch what we worked so hard to put together and I am sure they will enjoy every bit of it as much as we did. Thank you to the StarzPlay and Discovery teams for giving me this wonderful opportunity.”
Khaled Benchouche added: “The addition of Say Yes to the Dress Arabia to our content portfolio reflects StarzPlay’s commitment to bring quality content to our local audience. Say Yes to the Dress Arabia showcases a diverse roster of brides with many different backgrounds and stories, which will indeed resonate with our viewers. The series underlines StarzPlay’s focus on delivering world-class homegrown content with regional relevance, and we are proud to add it to our library of StarzPlay Original shows.”
Anouska Widdess stated: “TLC’s Say Yes to The Dress is one of Discovery’s most beloved global franchises, having gained a cult following worldwide. We are proud to be partnering with StarzPlay to finally bring the region its own edition, especially since MENA is famous for having some of the most glamorous weddings and brides. We trust regional viewers will enjoy the diversity of dresses, personalities and culture the show has to offer.”
