Saudi Telecom Company (STC) has purchased Saudi Research & Marketing Group’s 20% share in UAE-based Intigral which is valued at US $24 million, increasing STCs share to 71% following the acquisition. STC explained that this step falls in line with its strategy “to focus on content services” that are of primary importance to its customers. During the […]
Saudi Telecom Company (STC) has purchased Saudi Research & Marketing Group’s 20% share in UAE-based Intigral which is valued at US $24 million, increasing STCs share to 71% following the acquisition.
STC explained that this step falls in line with its strategy “to focus on content services” that are of primary importance to its customers.
During the last period, STC has made major strides in activating its content-based services such as Invision which broadcasts more than 150 HD channels. The service allows customers to view visual content as well as other interactive services, solutions and gaming.
Gulf Media, which began its operations in 2009 as a partnership between STC Group, ASTRO which specialises in content services, and SRMG, works on a common vision to integrate telecommunications and media.
Intigral, a digital media firm, offers religious, entertainment, and educational content through various channels and mediums including messaging, audio and interactive television. It works with more than 400 content providers in the Arab world and 20 content providers globally and also provides the IPTV platform to broadcast this content.
The company will soon launch an applications store to niche content for smart devices aimed at reinforcing STCs market position and role in smart devices and tablets.
Intigral declined to comment further on the deal.
