Under the new role, Rai will lead strategic sales efforts across all three regions with sales and solutions teams consolidating under his leadership.
Sushant Rai has been appointed as the new Vice President, Sales – South Asia, Middle East and Africa for TVU Networks, a cloud and IP-based live video solutions provider. He will be leading the sales and solutions teams across the three regions.
Prior to joining TVU, Rai held multiple senior executive roles at technology and solutions providers in the broadcast industry. Most recently at Harmonic, he was Managing Director, Sales for South Asia for three years. Before that, Rai headed the broadcast and operator sales for Dolby Labs in India. Before joining Dolby, he was Director, Media Asset Management, South Asia for Vizrt.
Commenting on Rai’s appointment, Paul Shen, CEO, TVU Networks, said: “Sushant brings proven sales leadership success and technology acumen to strategically critical regions of the world for us, and we are delighted to welcome him to the TVU family. During a time of transition globally in the broadcast industry, his deep knowledge of broadcast systems and accomplishments in delivering workflow design and implementation will serve our current and future customers well. As a passionate evangelist for media technology, we are looking forward to having his insights help guide growth across Asia, Middle East and Africa and on global initiatives as a part of the executive team.”