Operators Astro and Etisalat Group subsidiary E-Vision already run Synamedia’s Infinite TV platform on AWS.
Video software provider Synamedia has announced its collaboration with Amazon Web Services (AWS). By combining the public cloud expertise of AWS with Synamedia’s video software expertise, the two firms aim to accelerate the adoption of cloud TV services worldwide.
Video service providers get to create and monetise compelling multi-screen video experiences using Synamedia’s Infinite cloud TV platform and cloud elasticity of the AWS.
Operators already using Synamedia’s Infinite cloud TV platform on AWS include Astro in Malaysia and E-Vision, a subsidiary of Etisalat Group, which has recently launched a multi-country OTT service.
Infinite allows video service providers to process, secure, distribute and monetise premium video across all devices. It aims to use machine learning and AI to deliver a personalised TV experience and supports a range of security services to protect operators’ revenue streams.
Commenting on the partnership, Nick Thexton, CTO at Synamedia, said: “AWS is becoming increasingly important as more of our customers choose our end-to-end cloud TV solutions running on the AWS cloud platform, to reap the benefits of greater flexibility, instant scalability and reliability. As traditional pay-TV providers add IP services and transform their businesses, they need partners with proven experience in delivering broadcast-quality video to any device. Leaders in our respective fields, together we offer customers a level of expertise that is second to none.”