The case study provides information on how audience feedback is used to enable decision-making.
Consumer intelligence company Talkwalker and Dubai TV Channels Network (part of Dubai Media Inc.) have published a case study that shows how real-time consumer intelligence data expedites decision-making.
Dubai TV Channels’ digital media team leveraged consumer intelligence to increase social media engagement by 83.7% YoY on Facebook, 210.2K likes on Twitter (14.3% increase YoY), and 2.4m likes on Instagram (151% increase YoY).
Speaking about Talkwalker’s social intelligence, Heba Al Samt, Digital Media Department Director at Dubai TV Channels of Dubai Media Inc., said: “Talkwalker’s tool is a beneficial and qualitative addition to the digital transformation journey pursued by our Digital Media Department of Dubai Channels. We believe that the use of innovative social intelligence will certainly help us accelerate our data coverage and; hence make the right data-driven decisions.”
The case study includes the main challenges that were facing Dubai TV Channels’ digital media department team in having a robust and centralised reporting tool that allows for extracting real insights from social media data. Creating content that engages and entertains the audience is imperative for the team at Dubai TV Channels especially as they are one of the major multimedia and creative services establishments in the Middle East with a portfolio spanning across TV, Radio, Print, and SVOD.
Al Samt added: “In today’s fast-paced and dynamic world of media and with our large number of social media accounts on several social media platforms that Dubai TV Channels owns, we certainly need to listen to our audience conversation and feedback.”
The case study deep dives into how the digital media department team at Dubai TV Channels leveraged real-time insights and reports to create shows the audience wanted to see. Also, it highlights the practicality of AI-powered sentiment analysis in Arabic and English.
Consumer closeness enables brands to transform data into real-time consumer insight to effortlessly guide decision-making, and drive brand growth.
