Also as part of the national day celebrations, the Saudi film "Joud", produced by the King Abdul Aziz Center for World Culture (Ithra), is currently screening in cinemas in the Kingdom.
Majid Al-Futtaim Cinemas held the first screening of an Egyptian film in Saudi Arabia with the action comedy hit, El Badla directed by Tamer Hosny who also stars in the film as the protagonist.The film follows the screening of the Tamil film Kaala and the Bollywood period film Gold.
Commenting on the screening, Cameron Mitchell, CEO of Majid Al-Futtaim Cinemas, said: We are proud to be the first operator that brings Egyptian content to the Kingdom of Saudi Arabia, and we will continue to offer a range of movies that appeal to a variety of cultures that we cater to.”
The Kingdom lifted a 35-year-old ban on screening films by opening its first cinema on April 18.
Also as part of the national day celebrations, the Saudi film Joud, produced by the King Abdul Aziz Center for World Culture (Ithra), is currently screening in local and international cinemas in the Kingdom.
The film, which dispenses with dialogue to make it more accessible to a global audience, features visuals inspired by classical Arabic poems that reflect the natural heritage and diversity of Saudi Arabia, the discovery of oil and the resultant social change.
Ithra, in Dhahran, aims to set new standards for excellence in the Saudi film industry, and create innovative projects through its relationships with partners.