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      Television viewership in ME rises by 78% during Ramadan

      Staff Reporter by Staff Reporter
      May 21, 2018
      in News, OTT/Video Streaming
      ShareTweetPostEmail

      Over half of survey respondents from KSA (52%) spent two to three hours of TV time with family and friends, with the top genre being comedy, followed by family drama and history.

      Television viewership during Ramadan goes up by 78% in the Middle East, a recent YouGov survey commissioned by Netflix found.

      The poll asked residents in Saudi Arabia, the UAE and Egypt about their changing behaviors and looked at how people spent their time during the Islamic holy month.

      Netflix’s peak audience in the Middle East shifts to between 2am and 5am during the Islamic holy month, with viewers spending up to three extra hours a day watching TV shows or films. Over 30 days this equates to 90 extra hours of TV – equivalent to about 60 movies or 180 30-minute shows.

      In Saudi Arabia, 50% of those who took part in the survey said they went to sleep at 5 a.m.

      Over half of survey respondents from the Kingdom (52%) spent two to three hours of TV time with family and friends, with the top genre among those being comedy, followed by family drama and history.

      In Saudi Arabia, action and thrillers are particularly popular.

      The sample was achieved using YouGov’s online panel conducted between April 17 to 25, 2018 based on the following sample: 1,548 panelists completed the survey. Of these, 499 were from UAE and KSA each and 550 were from Egypt.

      Tags: Arab TVNetflixOTTRamadan 2018

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