The 15th edition of the ASBU BroadcastPro ME Summit is a best practice compass for industry professionals set on navigating today’s trends and re-imagining business growth.
In its latest iteration, the ASBU BroadcastPro ME Summit is eagerly awaited by regional practitioners, in their quest for practical solutions at a time when the sector faces unprecedented changes in content production, routes to market and AI-led tech.
For 15 years, the Summit has proven to be a true fixture in the Broadcast calendar – justifiably becoming the premier B2B conference for the MENA media and entertainment industry. Widely-known across the GCC, the conference is anchored to the prestigious legacy of the BroadcastPro brand, with its meticulous coverage of the personalities, visions and strategies constantly re-shaping the sector’s evolution.
Empowering the ‘next steps’
A genuine barometer of what’s happening in the industry – and what’s set to happen next – the Summit is a full-day event carefully curated to empower business decision-making and innovation. Discussions are set to confront the industry’s most significant challenges and effectively roadmap the opportunities they open up.
Everyone attending the Summit will be both entertained and informed through a selection of panel sessions featuring 35 speakers, along with debates led by the industry’s foremost game-changers, innovators, and thought leaders. The day’s six panel sessions tackle themes front-of-mind for every industry professional –
- Streaming 2.0 – Building the Middle East’s next Digital powerhouse
- Game On! Reinventing Sports Broadcasting in MENA
- Broadcast Unbound – Tech Transformations Redefining the Industry
- Across the Stack: from Creativity to Code
- The Arabic Content Renaissance – Scaling Stories for Global Impact
- The CEO Forum – Navigating Disruption and Driving Growth
The summit will feature two engaging Fireside Chats that delve into the evolving landscape of digital entertainment and live streaming. The first, “Beyond Streaming – How TOD 2.0 is Powering Fan-First Experiences with LiveLike,” will explore how TOD and LiveLike are transforming digital viewing into an interactive journey through gamification, personalisation and real-time community engagement. The session will feature Peter Mrkic, Managing Director at TOD, and Miheer Walavalkar, Co-founder and CEO of LiveLike.
The second session, “Live Streaming at Scale – JioStar’s IPL 2025 Playbook,” brought to you by Skandha Media Services, will provide an inside look at JioStar’s approach to broadcasting the IPL 2025, highlighting how the company delivered seamless, high-definition live streams to millions of viewers. Prashant Khanna, Head of Production Services, Studios & Production Tech – Sports and Live Experiences at JioStar, will join Vijaya Cherian, Editorial Director of BroadcastPro Middle East, to discuss the strategy, technology and scale behind one of the year’s most significant live sports events.
Meeting the best: a day of premium networking
The ASBU BroadcastPro ME Summit also empowers top-quality networking, enabling one-to-one dialogue and avidly encouraging thought-provoking discussion. Year-on-year, the event ensures that attendees take home a wealth of knowledge, encouraging informed decisions and strengthening the ability to monetise market openings and fruitfully build careers.
The ASBU BroadcastPro ME Summit: 11th November, Habtoor Grand Resort, JBR, Dubai, UAE
