The production company is the only entrant to win from the United Arab Emirates.
British High Tea with Chef Vineet, produced by El Houni and directed by creative director Sofia De Fay, won in the Corporate Image Category Group for Branded Content. Michelin Star Chef Vineet Bhatia was featured in the film produced for the GREAT Campaign in partnership with Majid Al Futtaim Group to showcase the new British High Tea at Kempinski Mall of the Emirates.
This year saw entries from over 40 countries around the globe which were judged online by an international jury panel.
Ti22 Films has had a great deal of success at the New York Festivals winning 11 World Medals and 13 Finalist Awards in previous years, the 2023 win brings this number to 14.
Speaking about her excitement, Reim El Houni said: “I am incredibly grateful for this recognition as this award represents the first international award we have received since covid. It is a great feeling to know that we are still producing work that is recognised at an international level and awarded by the world’s best.”
Andy Pike, Director of GREAT Britain & Northern Ireland Campaign, added: “GREAT is delighted that British High Tea with Chef Vineet Bhatia and Reim El Houni has won such a prestigious award. The video produced beautifully encapsulates the essence of a great British tea – mouth-watering British food ingredients and warm British hospitality. The Campaign encourages people from across the world to visit, study and invest in the UK. We hope that this wonderful video encourages people to visit the UK and experience not only the great flavours of a British high tea but of British life, generally.”
Vineet Bhatia stated: “Celebrating a British High Tea experience is like embracing a world of refined elegance and tasteful sophistication. Every sip of fragrant tea and every bite of a delectable treat transports you to a bygone era of refinement and luxury. I am glad our film, produced by Reim and the Ti22 team, successfully captured the essence of the British culinary experience and is being recognised globally”. – Vineet Bhatia MBE, Michelin-starred chef and culinary virtuoso.