Each 24-minute episode is hosted by Arva Ahmed, founder of Frying Pan Adventures.
Ti22 Films, the regional production house, is set to debut Ditch The Silver, a new 10-part culinary adventure series launching on December 7 on OSN and OSN+. In partnership with OSN and presented by ‘Dubai Eats’ – a social media platform of Dubai Festivals and Retail Establishment (DFRE), part of the Dubai Department of Economy and Tourism (DET). The food series takes viewers beyond Dubai’s glittering skyline and into the authentic, flavour-rich streets of the city and surrounding Emirates.
The concept for Ditch The Silver first took shape just over a year ago when host Arva Ahmed, Founder of Frying Pan Adventures, attended one of Ti22 Films’ signature creative bootcamps. Originally launched as a YouTube series, the show quickly gained traction and, in just over a year, has now reached mainstream audiences through OSN and OSN+.
Hosted by Arva, the series uncovers the UAE’s lesser-known eateries, neighbourhood institutions, and the cultural communities behind them. Each 24-minute episode brings forward untold stories of heritage, resilience, and identity through food, offering a refreshing contrast to the city’s usual fine-dining spotlight.
Arva Ahmed, Presenter and Founder of Frying Pan Adventures, said: “Ditch The Silver has always been about honouring the food stories that rarely make it to the spotlight. As someone who grew up here and has dedicated my career to exploring the city’s culinary backstreets, bringing this series to OSN and OSN+ means giving a voice to the people and places that define the UAE’s real flavour.”
Reim El Houni, Founder & CEO, Ti22 Films, added: “This series reflects exactly what we champion at Ti22 Films – shining a spotlight on the unsung heroes of our communities through culturally rooted and visually compelling storytelling. Partnering with OSN and now with the support of Dubai Festivals and Retail Establishment has elevated this project in incredible ways. With Arva’s unique perspective, we’ve created a show that celebrates authenticity while showcasing the depth of the UAE’s food identity.”
Backed by Ti22 Films’ extensive production expertise, Ditch The Silver adds to a portfolio that includes Expo 2020’s daily live show, coverage of COP28, the Untold Music Festival, ‘DXB Today’ on Dubai One TV, and the most recent series, The Final Pitch. With 29 international awards, including Cannes and New York Festivals medals, Ti22 continues to set new benchmarks in high-quality, culturally relevant storytelling.
