The show will be filmed in Dubai and aired daily from November 20 to December 18, 2022.
Dubai-based production company Ti22 Films, led by producer Reim El Houni, has collaborated with AJS Events to create a live TV show for the upcoming FIFA World Cup 2022 in Doha, Qatar.
AJS Events is a UK-based sports marketing and production company that has 30 years of experience in the sports and events industry. They have worked with global media rights agencies, federations, broadcasters, sponsors and government bodies across the globe.
In a statement, the company said: “Featuring commentary, fan stories, exclusive insights from football stars, and interviews with celebrities, each episode will be a fun, engaging, and interactive experience, reaching over 100 countries and millions of viewers. The programme will also give audiences deeper insight into the 32 nations participating in the football world’s ultimate competition.”
The show will present sponsors with exposure opportunities across various platforms, including TV, broadcast, OTT platforms, digital and social media channels as well as specialist football influencer channels.
The show will be filmed in Dubai and aired daily from Sunday, November 20, 2022, until December 18, 2022.
Reim El Houni added: “Our goal with the show is to create programming that the whole family will want to tune into, not just the avid football fan. This makes it even more important to tell interesting stories and secure guests people want to hear from. Therefore, we will develop a show that is more about the passion around football and not just the games. In addition, we want to speak to a global audience and give them a peek into the cultures and countries participating, much like what we did at Expo 2020 Dubai.”
Most recently, Ti22 Films produced Studio Expo, a 2-hour live show that aired daily to a global audience on Dubai One and Expo TV during Expo 2020 Dubai. Also working on the World Cup 2022 project is Mandy Keegan, who served as Vice President of Expo 2020 Media and with whom El Houni worked closely during the mega-event. A renowned media consultant, Mandy has significant experience working across the entire lifecycle of major global events, including three Commonwealth Games, the London 2012 Olympics and Paralympic Games, four cricket world cups and has consulted on FIFA and England football association projects.
El Houni launched her own production company, Ti22 Films, in January 2011, working with both corporates and broadcasters. Ti22 Films has won 11 New York Festival Awards and 13 finalist awards.