Spark Ads allows brands to tap into pre-existing influencer posts, cutting out the middleman.
TikTok For Business has announced the launch of a new advertisements format in the Middle East, Africa, and Turkey region. Spark Ads is a native ad display format that enables brands and businesses to boost their own organic posts and amplify relevant content shared by the community.
Brands looking to build a robust content strategy can amplify original creative videos seamlessly through Spark Ads. They can also use two of TikTok’s popular features — Stitch, which allows users to pull together clips from other videos into their own, and Duet, where a new video can be created to play alongside existing videos from other users.
The most notable difference between regular ads and Spark Ads is that the latter allows advertisers to promote videos made by other creators with their permission.