Time Warner will produce shows for Snap as part of a new partnership between the two companies. Time Warner, which owns HBO and CNN, will offer comedy and scripted drama on the social media platform.
Time Warner will produce shows for Snap as part of a new partnership between the two companies. Time Warner, which owns HBO and CNN, will offer comedy and scripted drama on the social media platform.
Time Warner will also advertise on the service. The newly created shows will span a variety of genres, including scripted drama, daily news shows, documentaries and comedy. The shows will be similar to those already released by other networks on Snap, and run three to five minutes in a vertical format.
It boosted shares of both companies, sending Snap’s stock up almost 2%.
The social media company has worked with companies, including the BBC, as it broadens the content available.
Currently one show airs on Snap each day. That number is expected to increase to three by the end of the year, according to the company.
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