TNT dominated the top 50 competitive films in June, securing 15 titles for films such as 'Panic Room', 'Anaconda' and 'The Mask'.
Despite an 11% decline in June’s movie market ratings, TNT, the home of Hollywood blockbusters, ranked number one ahead of all movie channels in South Africa. Despite the decline, TNT saw a notable 22% increase in viewership during weekend daytime programming driven by the two best-performing films on the channel for the month, Karate Kid and 3 Ninjas.
TNT dominated the top 50 competitive films in June, securing 15 titles for films such as Panic Room, Anaconda and The Mask. The channel also garnered historical viewership numbers in May for the premiere of Apocalypto, directed by Mel Gibson, reaching one million viewers.
TNT recently launched its long-form slate of TNT Original Movies, which kicked off with Escape from Pretoria on July 4 during prime time. The film, starring Daniel Radcliffe, gathered close to 389,000 viewers, a 75% increase on the same time-slot month on month, and ranked number one competitively during the airing. The TNT Original Movie content offers a brand-new, exclusive original movie premiere the first Saturday of every month.
Historically a male-skewed channel, TNT has also seen a growing appeal to women with 51% tuning in versus 49% of male viewers and strong appeal amongst the 15 to 49-year-old segment (which accounts for 60% of the total audience).
In September, TNT will unleash an action-driven slate, specially tailored for African fans, with blockbusters such as The Transporter (1 & 2), Remember the Titans, Déjà vu, Fallena and thrilling action movie premieres such as I, Robot; and Hitman: Agent 47.