This launch delivers 4K streaming, automatic post-match highlights and personalised features, including watchlists, favourites and intelligent content recommendations.
TOD, the sports and entertainment streaming platform from beIN Media Group, has strengthened its presence in Morocco with the rollout of an upgraded streaming service tailored to the country’s growing football audience. The expansion comes at a pivotal moment as Morocco prepares to host the Africa Cup of Nations (AFCON) 2025, driving heightened demand for high-quality digital viewing options.
The platform’s entry into the Moroccan market introduces a suite of advanced features, including 4K streaming, automatic post-match highlights, personalised watchlists, favourites and AI-powered recommendations. Central to the offering is TOD360, an interactive experience that provides live match statistics, multi-view functionality, match timelines, player data, heatmaps and fan engagement tools. The service supports Arabic, English and French commentary through partnerships with major telecom operators.
Speaking about the expansion, Peter Mrkic, Managing Director at TOD, said: “Morocco has some of the most passionate football fans in the world. We see them. We value them. And we want to be present for them in a meaningful way. At TOD, our vision is simple: give every fan the best access, the best quality, and the best experience. We understand the Moroccan fan, bringing seamless viewing opportunities to audiences across the country.”
The expansion aligns closely with Morocco’s rapid digital transformation and the rollout of next-generation network capabilities, including upcoming 5G services. With cloud-based infrastructure, TOD ensures stable, high-quality streaming even during peak viewing periods.
Mrkic added: “Morocco is moving forward with impressive speed. The country is investing, building, and setting new regional benchmarks. We at TOD want to be part of that momentum.”
Subscribers in Morocco will gain access to a wide range of sports rights, including the UEFA Champions League, FIFA World Cup, Premier League, LaLiga, Ligue 1, CAF competitions, Formula 1, NBA, ATP Tour, ONE Championship, and all four tennis Grand Slams. The platform also hosts a diverse library of entertainment content, including children’s programming.
Beyond live sport, TOD continues to invest in TOD Originals, its original programming that reflects regional voices and stories, with future titles to be unveiled in 2026.
