TMC aims to integrate Lisan AI's cutting-edge AI technology into its media services offerings, enhancing content creation processes and delivering higher-quality media products to clients and the channels' audience.
Total Media Cast (TMC), a distinguished media services company, and Lisan AI, a prominent deep-tech Emirates company specialising in AI applications for languages, have announced a strategic collaboration agreement, in a move set to redefine media content creation in the Arabic-speaking world.
Total Media Cast, established in the early 2010s, boasts a team of seasoned professionals from diverse channels and broadcast companies worldwide. Renowned for its commitment to excellence, TMC offers a range of services including broadcast consultation studies, digital media management, news gathering, and media logistics. With a mission to exceed client expectations, TMC leverages cutting-edge technology and best practices to ensure top-notch service quality and efficiency.
On the other hand, Lisan AI is dedicated to bridging the gap between global AI advancements and underrepresented languages, particularly focusing on Arabic and the MENA region. Through innovative AI-driven solutions, Lisan AI empowers businesses and governments with tools for productivity and quality improvement tailored to the Arabic language.
The collaboration between Total Media Cast and Lisan AI aims to integrate Lisan AI’s advanced AI technology into TMC’s media services offerings. By doing so, the partnership seeks to streamline content creation processes and deliver higher-quality media products to clients and audiences of Arabic-language channels.
Isam Ayyad, Founder and General Director of Total Media Cast, said: “We are thrilled to partner with Lisan AI to leverage their advanced AI technology and enhance the media services we offer to Arabic-language-speaking media channels and institutions. By incorporating Lisan AI’s innovative tools into our media services, we aim to streamline content creation processes and deliver higher-quality media products to our clients.”
Noor Alasadi, CEO of Lisan AI, added: “Partnering with Total Media Cast aligns perfectly with our mission to empower Arabic language professional usage through AI technology. We look forward to working together to revolutionise content creation in the MENA region and beyond.”
This collaboration marks a significant milestone for both companies as they combine their expertise to innovate and elevate media content creation in the Arabic-speaking world.
