Turner International has launched T1 that consolidates Turners international digital advertising capabilities into a single division, complementing existing local digital and linear advertising sales and CNN International Commercial (CNNIC) operations across Latin America, EMEA and APAC. T1s focus is on connecting global advertisers based outside the US with audiences across Turners entertainment, kids, news and […]
Turner International has launched T1 that consolidates Turners international digital advertising capabilities into a single division, complementing existing local digital and linear advertising sales and CNN International Commercial (CNNIC) operations across Latin America, EMEA and APAC. T1s focus is on connecting global advertisers based outside the US with audiences across Turners entertainment, kids, news and sports digital portfolio including Bleacher Report, Cartoon Network, Boomerang, CNN, ELEAGUE, TNT, TBS, Great Big Story, Esporte Interativo as well as COPA90, which Turner has a stake in.
The unit is reportedly designed to work with brands on a wide range of campaigns that can scale multiple regions, be targeted to specific countries, or utilise particular Turner properties to reach defined audience demographics and clusters in mobile, desktop and social environments.
T1 is reportedly borne out of the digital strategy devised by CNNIC the arm of Turner International that monetises all CNN properties outside of the US to combine data and content solutions to grow partnerships between CNN and international advertisers. Using this blueprint, T1 is created and led by Rani Raad, President of CNNIC.
The unit comprises, the release stated, a specialist team of sales, consultancy and operations experts working closely with Turner Internationals leadership, technology, advertising, product and editorial teams to increase monetisation opportunities around digital properties. Overseeing T1 operations is Rob Bradley, Vice President of Digital Commercial Strategy and Digital Advertising Sales for both CNNIC and T1.
T1 is the embodiment of the One Turner philosophy at the heart of our company as we create new ways to best serve our audiences and commercial partners, said Rani Raad. The creation of this division unlocks a vast premium digital portfolio in order to bring new, innovative solutions to the market. Drawing on the multi-platform strategy that has driven growth at CNNIC, we look forward to establishing ground-breaking partnerships with brands who want to be part of the new content frontiers that Turner brands are pushing right across the world.
