The channel will host a variety of behind-the-scenes content from Extreme E in addition to weekly contests.
Extreme E has joined forces with video game development and entertainment company One Earth Rising to create HighVoltage, a new channel on Twitch.tv – the live streaming platform for gamers.
Hosted daily, the Twitch.tv streaming channel will be home to the video games and competitions while highlighting #racefortheplanet – the channel’s purpose-driven message. The channel will host a variety of Extreme E behind the scenes content plus weekly contests.
Speaking about the partnership, Ali Russell, Chief Marketing Officer at Extreme E, said: “A big thank you to One Earth Rising for its support in getting this channel off the ground. As a championship, we are targeting a younger audience, many of whom are engaged in platforms like Twitch.tv, so for Extreme E to have its own channel, HighVoltage, to engage with the demographic is fantastic. We hope to bring engaging content and games all in a bid to support the biggest race of our time, for our planet, which is sadly suffering from the effects of the climate crisis.”
Justin Bovington, Chief Marketing Officer at One Earth Rising, added: “We are delighted to have worked with Extreme E to create the HighVoltage channel on Twitch.tv to continue its momentum throughout Season one. The #racefortheplanet is so important and one we all need to join to build a better future. We hope this channel will bring people together in an engaging and entertaining way through a mix of content including games, interviews and conversation.”
HighVoltage will host regular competitions and giveaways, provide access to exclusive themed game servers for subscribers and followers to engage its community by not just conversing, but also involving them in playing games together while focussing on the #racefortheplanet.
Extreme E’s inaugural event– the Desert X Prix – took place in Saudi Arabia earlier this month highlighting the effects of desertification. Its next event – the Ocean X Prix – takes place from May 29-30 in Senegal and will focus on ocean health and issues surrounding rising sea level and plastic pollution.
Following Senegal, the series will continue to Kangerlussuaq, Greenland (28-29 August), Pará, Brazil (23-24 October) and Tierra del Fuego, Argentina (11-12 December).