Launched in early 2020, SynProNize is partnering with various digital platforms and linear broadcasters in South Asia, Africa and the Middle-East.
SynProNize, Dubai-based content distribution and production company, has signed multiple content deals in Africa with eTV, Onua TV, and StarTimes.
Drama series Cello was licensed to Onua TV in Ghana. The series follows an indecent proposal, following what happens when compelling circumstances prevent a cellist and her pianist husband from starting their life-long dream business project, an unscrupulous businessman steps in with an unscrupulous offer, and the couple finds themselves torn between integrity and their desire for money. Cello is originally an Arabic production that aired on MBC.
The eTV licensed romantic drama series Piya Naam Ka Diya (All for Love) that follows a simple girl who falls in love with the wrong man without seeing true love that was right in front of her. It takes us on her journey of discovering her feelings, her goals and finding a balance in life.
SynProNize also signed a deal with StarTimes for two drama series — Swaragini (A Tale of Two Sisters) and Gathbandhan (The Odd Couple).
Swaragini is about the life of two half-sisters bought up witnessing the fierce rivalry of their family, especially their grandparents. Gathbandhan follows a gangster and a police officer and how their lives intertwine. These shows were originally in Hindi and telecast on Indian TV channel Colors.
Commenting on the deals, Hasnaa Descuns, co-founder of SynProNize, said: “SynProNize is thrilled to have such a great reception for our premium dramas in several African countries with great partners such as eTV, StarTimes, and Onua TV. SynProNize is expanding further into Africa and these partnerships are indicative of the great relationships that help us build our company reach and the high-production and compelling dramas will delight and engage audiences everywhere.”
Joel Hammond, Group Head, Programs for Media General GH LTD, Ghana stated: “We are grateful to Nitin and Hasnaa for bringing us Cello for Onua TV. SynProNize is a trusted partner in the region and we look forward to a long and fruitful association. Our audiences are sure to enjoy this superbly produced drama series.”
Marli Schulze, Content Specialist at eTV added: “We are continuously scouring the globe in search of uplifting stories that will resonate with our discerning viewers. We are excited to test Piya Naam Ka Diya as a fine example of Pakistani-produced content.”