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      Tanzania Football Federation, Azam Media sign multi-billion dollar deal

      Staff Reporter by Staff Reporter
      May 29, 2021
      in News, TV/Radio Deals
      Tanzania Football Federation, Azam Media sign multi-billion dollar deal
      ShareTweetPostEmail

      The amount is expected to boost the financial positions of Mainland Tanzania Premier League clubs.

      Azam Media has secured the Tanzania Mainland Premier League broadcasting rights in a deal worth Tsh225.6bn ($97m).

      The broadcaster will own the sole rights of the top-tier for the next ten years following the sponsorship renewal with Tanzania Football Federation.

      Speaking about the deal, Wallace Karia, President of Tanzania Football Federation, said: “We have come to an end of picking a suitable league broadcasting partner, but we have not completed the process of picking the radio partner which I think will end soon.”

      Azam Media Limited, Chief Executive Officer of Tido Mhando stated that the sponsorship deal starts next season with 67% of the amount being seasonal payment to all participating teams in the league.

      Tido Mhando added: “For the 2021/2022 season, sponsorship money will be Tsh12bn ($52m), clubs will receive Tsh8bn ($35m) and the remaining Tsh4bn ($17m) will go into football development. This is to say each club will get Tsh500m ($0.22m) per season.’’

      Tags: Tanzania Mainland Premier LeaguefeaturedpostAzam MediaTanzania Football Federationsponsorship deal

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