The amount is expected to boost the financial positions of Mainland Tanzania Premier League clubs.
Azam Media has secured the Tanzania Mainland Premier League broadcasting rights in a deal worth Tsh225.6bn ($97m).
The broadcaster will own the sole rights of the top-tier for the next ten years following the sponsorship renewal with Tanzania Football Federation.
Speaking about the deal, Wallace Karia, President of Tanzania Football Federation, said: “We have come to an end of picking a suitable league broadcasting partner, but we have not completed the process of picking the radio partner which I think will end soon.”
Azam Media Limited, Chief Executive Officer of Tido Mhando stated that the sponsorship deal starts next season with 67% of the amount being seasonal payment to all participating teams in the league.
Tido Mhando added: “For the 2021/2022 season, sponsorship money will be Tsh12bn ($52m), clubs will receive Tsh8bn ($35m) and the remaining Tsh4bn ($17m) will go into football development. This is to say each club will get Tsh500m ($0.22m) per season.’’