• Latest
  • Trending
  • All
  • News
  • TV/Radio Deals
  • Film partnerships
  • New appointments
  • Production
  • TV Channels
Twitter talks football ahead of FIFA World Cup Qatar

Twitter talks football ahead of FIFA World Cup Qatar

June 8, 2022
Video Piracy: Separating Fact from Fiction

Viu and True Visions join Alliance for Creativity and Entertainment

July 3, 2022
Turkey’s RTUK blocks Deutsche Welle and Voice of America over licensing issue

Turkey’s RTUK blocks Deutsche Welle and Voice of America over licensing issue

July 3, 2022
Lebanese Broadcasting Corporation International to organise Miss Lebanon 2022 election ceremony on July 24

Lebanese Broadcasting Corporation International to organise Miss Lebanon 2022 election ceremony on July 24

July 3, 2022
European Space Agency signs deal with ASECNA

European Space Agency signs deal with ASECNA

July 2, 2022
Hope Probe captures new information in fourth batch of scientific data

Hope Probe captures new information in fourth batch of scientific data

July 1, 2022
Broadcast Solutions acquires Thum + Mahr GmbH

Broadcast Solutions acquires Thum + Mahr GmbH

July 1, 2022
Jerusalem Film Festival reveals lineup of Israeli films

Jerusalem Film Festival reveals lineup of Israeli films

July 1, 2022
Abu Dhabi Media signs broadcasting deal with Serie A

Abu Dhabi Media signs broadcasting deal with Serie A

July 1, 2022
Yahsat names Sulaiman Al Ali as Chief Commercial Officer

Yahsat names Sulaiman Al Ali as Chief Commercial Officer

July 1, 2022
W Abu Dhabi – Yas Island will be official celebrity host hotel for 22nd IIFA awards

IIFA Awards to return to Abu Dhabi in 2023

June 30, 2022
Neumann launches NDH 30 open-back headphones

Neumann launches NDH 30 open-back headphones

June 30, 2022
Al Aan TV launches two programmes for the summer

Al Aan TV launches two programmes for the summer

June 30, 2022
  • Advertise
  • Subscribe
  • Magazine Archive
  • Directory
  • Contact
Monday, July 4, 2022
BroadcastPro ME
  • News
    • All
    • Podcasting
    • Cinema Theatres
    • Esports
    • TV/Radio Deals
    • Film partnerships
    • New appointments
    • Production
    • Mergers/Acquisitions
    • Satellite/Comms
    • AV
    • OTT/Video Streaming
    • International News
    • Analyst Reports
    • Satellite/Broadcasting
    Video Piracy: Separating Fact from Fiction

    Viu and True Visions join Alliance for Creativity and Entertainment

    Turkey’s RTUK blocks Deutsche Welle and Voice of America over licensing issue

    Turkey’s RTUK blocks Deutsche Welle and Voice of America over licensing issue

    Lebanese Broadcasting Corporation International to organise Miss Lebanon 2022 election ceremony on July 24

    Lebanese Broadcasting Corporation International to organise Miss Lebanon 2022 election ceremony on July 24

    European Space Agency signs deal with ASECNA

    European Space Agency signs deal with ASECNA

    Hope Probe captures new information in fourth batch of scientific data

    Hope Probe captures new information in fourth batch of scientific data

    Broadcast Solutions acquires Thum + Mahr GmbH

    Broadcast Solutions acquires Thum + Mahr GmbH

    Jerusalem Film Festival reveals lineup of Israeli films

    Jerusalem Film Festival reveals lineup of Israeli films

    Abu Dhabi Media signs broadcasting deal with Serie A

    Abu Dhabi Media signs broadcasting deal with Serie A

    Yahsat names Sulaiman Al Ali as Chief Commercial Officer

    Yahsat names Sulaiman Al Ali as Chief Commercial Officer

    W Abu Dhabi – Yas Island will be official celebrity host hotel for 22nd IIFA awards

    IIFA Awards to return to Abu Dhabi in 2023

    Trending Tags

    • broadcast
    • MENA broadcast
    • ConnecTech2019
  • Tech Features
    • All
    • CASE STUDIES
    • Virtual Production Series
    • REVIEWS
    • TV/Radio Deals
    • New Media
    Virtual vernacular: Terminology in virtual production – Part 2

    Virtual vernacular: Terminology in virtual production – Part 2

    The future of subtitling and captioning

    The future of subtitling and captioning

    Redefining cloud for broadcast

    Redefining cloud for broadcast

    beIN Media Group welcomes students as part of French media company initiative

    beIN Media Group welcomes students as part of French media company initiative

    Virtual production: A field guide to the future of filmmaking

    Virtual production: A field guide to the future of filmmaking

    Why converged media consumption requires a converged security solution

    Why converged media consumption requires a converged security solution

    Unlocking the 5G opportunity in video services

    Unlocking the 5G opportunity in video services

    Exploring the power of AI

    Exploring the power of AI

    Disaster recovery in the cloud

    Disaster recovery in the cloud

    There is hope, opportunity, optimism with the cloud

    There is hope, opportunity, optimism with the cloud

    Trending Tags

    • Videos
      Protecting your content – Devising a multi-pronged strategy

      Protecting your content – Devising a multi-pronged strategy

      Gearing up for a FAST audience

      Gearing up for a FAST audience

      Planning Your Hybrid Cloud Playout Journey

      Planning Your Hybrid Cloud Playout Journey

      Qvest on “The cutting edge of Cloud Editing”

      Qvest on “The cutting edge of Cloud Editing”

      Said Bacho on Editshare’s Middle East plans

      Said Bacho on Editshare’s Middle East plans

      Rami Moussawi, Product Manager at ST Engineering iDirect speaks about SKYFlow

      Rami Moussawi, Product Manager at ST Engineering iDirect speaks about SKYFlow

      ASBU BroadcastPro ME Awards Footage

      ASBU BroadcastPro ME Awards Footage

      CEO Panel – Thriving in the New World Order

      CEO Panel – Thriving in the New World Order

      Taking streaming to the next level

      Taking streaming to the next level

    • Opinion
      What we can learn from Korean dramas

      What we can learn from Korean dramas

      Optimising video players for live sports

      Optimising video players for live sports

      New normal inspires fresh storylines and alternative filming strategies

      Identifying good stories and investing in content is the need of the hour

      Edging closer to 5G content delivery in the cloud

      Edging closer to 5G content delivery in the cloud

      New normal inspires fresh storylines and alternative filming strategies

      Sports brings more subs to platforms

      How to stand out in a content-saturated market

      How to stand out in a content-saturated market

      New normal inspires fresh storylines and alternative filming strategies

      Saudi Arabia’s makeover

      Responding to content consumption trends and monetising demand

      Responding to content consumption trends and monetising demand

      A new wave of Saudi filmmakers

      A new wave of Saudi filmmakers

      New normal inspires fresh storylines and alternative filming strategies

      Is NFTs the next big thing for creators?

    • Interviews
      • All
      • Lounge
      Akhbar Al Aan on launch of 3eesh Al Aan Café

      Akhbar Al Aan on launch of 3eesh Al Aan Café

      Staying on schedule

      Staying on schedule

      Great expectations at CABSAT 2021

      Setting the stage for CABSAT 2022

      Taking the OTT bull by its horns

      Taking the OTT bull by its horns

      The path to digital transformation

      The path to digital transformation

      The show must go on

      The show must go on

      BeIN at the top of its game

      BeIN at the top of its game

      Giving us the full Viu

      Giving us the full Viu

      Picture Perfect

      Picture Perfect

      Ambassadors of Arabic content

      Ambassadors of Arabic content

    • Products
    • Magazine Archive
      • BroadcastPro ME Magazine
      • PRO Directory
    • Events
      • Upcoming Events
      • News from Events
      BroadcastPro Tech Summit 2022

      BroadcastPro Tech Summit 2022

      BroadcastAsia 2022

      BroadcastAsia 2022

      CABSAT 2022

      CABSAT 2022

      NABSHOW 2022

      NABSHOW 2022

      Future of Sports Broadcasting Summit 2022

      Future of Sports Broadcasting Summit 2022

    No Result
    View All Result
    BroadcastPro ME
    • News
      • All
      • Podcasting
      • Cinema Theatres
      • Esports
      • TV/Radio Deals
      • Film partnerships
      • New appointments
      • Production
      • Mergers/Acquisitions
      • Satellite/Comms
      • AV
      • OTT/Video Streaming
      • International News
      • Analyst Reports
      • Satellite/Broadcasting
      Video Piracy: Separating Fact from Fiction

      Viu and True Visions join Alliance for Creativity and Entertainment

      Turkey’s RTUK blocks Deutsche Welle and Voice of America over licensing issue

      Turkey’s RTUK blocks Deutsche Welle and Voice of America over licensing issue

      Lebanese Broadcasting Corporation International to organise Miss Lebanon 2022 election ceremony on July 24

      Lebanese Broadcasting Corporation International to organise Miss Lebanon 2022 election ceremony on July 24

      European Space Agency signs deal with ASECNA

      European Space Agency signs deal with ASECNA

      Hope Probe captures new information in fourth batch of scientific data

      Hope Probe captures new information in fourth batch of scientific data

      Broadcast Solutions acquires Thum + Mahr GmbH

      Broadcast Solutions acquires Thum + Mahr GmbH

      Jerusalem Film Festival reveals lineup of Israeli films

      Jerusalem Film Festival reveals lineup of Israeli films

      Abu Dhabi Media signs broadcasting deal with Serie A

      Abu Dhabi Media signs broadcasting deal with Serie A

      Yahsat names Sulaiman Al Ali as Chief Commercial Officer

      Yahsat names Sulaiman Al Ali as Chief Commercial Officer

      W Abu Dhabi – Yas Island will be official celebrity host hotel for 22nd IIFA awards

      IIFA Awards to return to Abu Dhabi in 2023

      Trending Tags

      • broadcast
      • MENA broadcast
      • ConnecTech2019
    • Tech Features
      • All
      • CASE STUDIES
      • Virtual Production Series
      • REVIEWS
      • TV/Radio Deals
      • New Media
      Virtual vernacular: Terminology in virtual production – Part 2

      Virtual vernacular: Terminology in virtual production – Part 2

      The future of subtitling and captioning

      The future of subtitling and captioning

      Redefining cloud for broadcast

      Redefining cloud for broadcast

      beIN Media Group welcomes students as part of French media company initiative

      beIN Media Group welcomes students as part of French media company initiative

      Virtual production: A field guide to the future of filmmaking

      Virtual production: A field guide to the future of filmmaking

      Why converged media consumption requires a converged security solution

      Why converged media consumption requires a converged security solution

      Unlocking the 5G opportunity in video services

      Unlocking the 5G opportunity in video services

      Exploring the power of AI

      Exploring the power of AI

      Disaster recovery in the cloud

      Disaster recovery in the cloud

      There is hope, opportunity, optimism with the cloud

      There is hope, opportunity, optimism with the cloud

      Trending Tags

      • Videos
        Protecting your content – Devising a multi-pronged strategy

        Protecting your content – Devising a multi-pronged strategy

        Gearing up for a FAST audience

        Gearing up for a FAST audience

        Planning Your Hybrid Cloud Playout Journey

        Planning Your Hybrid Cloud Playout Journey

        Qvest on “The cutting edge of Cloud Editing”

        Qvest on “The cutting edge of Cloud Editing”

        Said Bacho on Editshare’s Middle East plans

        Said Bacho on Editshare’s Middle East plans

        Rami Moussawi, Product Manager at ST Engineering iDirect speaks about SKYFlow

        Rami Moussawi, Product Manager at ST Engineering iDirect speaks about SKYFlow

        ASBU BroadcastPro ME Awards Footage

        ASBU BroadcastPro ME Awards Footage

        CEO Panel – Thriving in the New World Order

        CEO Panel – Thriving in the New World Order

        Taking streaming to the next level

        Taking streaming to the next level

      • Opinion
        What we can learn from Korean dramas

        What we can learn from Korean dramas

        Optimising video players for live sports

        Optimising video players for live sports

        New normal inspires fresh storylines and alternative filming strategies

        Identifying good stories and investing in content is the need of the hour

        Edging closer to 5G content delivery in the cloud

        Edging closer to 5G content delivery in the cloud

        New normal inspires fresh storylines and alternative filming strategies

        Sports brings more subs to platforms

        How to stand out in a content-saturated market

        How to stand out in a content-saturated market

        New normal inspires fresh storylines and alternative filming strategies

        Saudi Arabia’s makeover

        Responding to content consumption trends and monetising demand

        Responding to content consumption trends and monetising demand

        A new wave of Saudi filmmakers

        A new wave of Saudi filmmakers

        New normal inspires fresh storylines and alternative filming strategies

        Is NFTs the next big thing for creators?

      • Interviews
        • All
        • Lounge
        Akhbar Al Aan on launch of 3eesh Al Aan Café

        Akhbar Al Aan on launch of 3eesh Al Aan Café

        Staying on schedule

        Staying on schedule

        Great expectations at CABSAT 2021

        Setting the stage for CABSAT 2022

        Taking the OTT bull by its horns

        Taking the OTT bull by its horns

        The path to digital transformation

        The path to digital transformation

        The show must go on

        The show must go on

        BeIN at the top of its game

        BeIN at the top of its game

        Giving us the full Viu

        Giving us the full Viu

        Picture Perfect

        Picture Perfect

        Ambassadors of Arabic content

        Ambassadors of Arabic content

      • Products
      • Magazine Archive
        • BroadcastPro ME Magazine
        • PRO Directory
      • Events
        • Upcoming Events
        • News from Events
        BroadcastPro Tech Summit 2022

        BroadcastPro Tech Summit 2022

        BroadcastAsia 2022

        BroadcastAsia 2022

        CABSAT 2022

        CABSAT 2022

        NABSHOW 2022

        NABSHOW 2022

        Future of Sports Broadcasting Summit 2022

        Future of Sports Broadcasting Summit 2022

      No Result
      View All Result
      BroadcastPro ME
      No Result
      View All Result
      Home News

      Twitter talks football ahead of FIFA World Cup Qatar

      Staff Reporter by Staff Reporter
      June 8, 2022
      in News
      Twitter talks football ahead of FIFA World Cup Qatar

      Antoine Caironi, Head of Revenue, MENA Twitter

      ShareTweetPostEmail

      Twitter has asked brands to make use of its offering, such as Amplify Sponsorship, as 72% of people on Twitter find sporting highlights appealing.

      With football fever underway in the MENA region and around the world ahead of this year’s FIFA World Cup Qatar 2022, Twitter hosted an event at Al-Nassr’s Mrsool Park in the Saudi Arabian capital to take marketers through the importance and influence of football conversations.

      With 53m football-related Tweets recorded so far this year, the event, titled #WhereFootballLives, encouraged brands to take advantage of trending topics related to the sport’s premier event that is watched by millions of fans globally. The discussion focused on ways brands can connect with the cultural moments that drive excitement, ensuring they can join the action, as it happens.

      Twitter partnered with a specialist survey company, GWI, to conduct research on the overall sentiment in relation to the World Cup, talking to over 12,000 people across 12 markets including MENA. Over 261m people on Twitter follow at least one major football content contributor or speaker reflecting the potential value of brands engaging with audiences who follow football. The study found that cultural relevance drives 23% of a consumer’s purchase decision, while 78% of World Cup fans on the platform said they can find content on Twitter that isn’t available on any other platform, meaning brands that connect with football and the World Cup on Twitter access a receptive audience.

      Antoine Caironi, Head of Revenue Twitter MENA, said: “Football is clearly what’s happening, and it’s happening now on Twitter. The football conversation is bigger than ever before. Up until March this year, we’ve witnessed a 74% spike in average monthly football conversations in comparison to the previous 12 months. For brands to stay ahead of the curve and ensure their marketing calendars capitalize on this regional opportunity to play a central role in the FIFA World Cup 2022 conversations, they need to start planning early, and to be ambitious!”

      Twitter encourages brands to make use of its offering, such as Amplify Sponsorship, as 72% of people on Twitter find sporting highlights appealing. Brands have the opportunity to place Pre-Roll Video in front of more than 200 premium content partners, as well as owning the conversation with Takeover Ads throughout the year.

      Caironi commented: “Twitter is where highlights appear first. This isn’t just during the live event but months ahead during the build-up to the first match, as well as the days and weeks after the tournament ends. So the potential to attract the interest of football fans is exponential. Moreover, we see a powerful intersection with other interests and behaviours as well. In particular, we’ve found football fans on Twitter are 78-82% more likely to engage with brands and other conversations such as tourism, wearable tech, auto, footwear and smartphones.”

      The event was hosted by well-known Saudi sports commentator @1MshariGarni, and the Twitter team held an engaging panel fueled by insights with renowned guest speakers, including senior representatives from Saudia, Berain and Floward, who shared their experiences in connecting with audiences around sports and football.

      Tags: World CupTwitter MENAFIFA World Cup Qatar 2022Qatar 2022Football world cup#WhereFootballLivesfeaturedposttwitterfootball

      Related Posts

      MBC Media Solutions expands partnership with Twitter

      MBC Media Solutions expands partnership with Twitter

      March 25, 2022
      Twitter lights up with Mars images by Hope Probe

      Twitter lights up with Mars images by Hope Probe

      October 18, 2021
      Twitter opens applications to test new content subscription features

      Twitter opens applications to test new content subscription features

      June 24, 2021
      Twitter opens verification process to public

      Twitter opens verification process to public

      May 22, 2021
      Twitter to launch new subscription service

      Twitter to launch new subscription service

      May 19, 2021
      Unlocking the potential of social

      Unlocking the potential of social

      May 19, 2021

      Related News

      MBC Media Solutions expands partnership with Twitter

      MBC Media Solutions expands partnership with Twitter

      March 25, 2022
      Twitter lights up with Mars images by Hope Probe

      Twitter lights up with Mars images by Hope Probe

      October 18, 2021
      Twitter opens applications to test new content subscription features

      Twitter opens applications to test new content subscription features

      June 24, 2021
      Twitter opens verification process to public

      Twitter opens verification process to public

      May 22, 2021
      Twitter to launch new subscription service

      Twitter to launch new subscription service

      May 19, 2021
      More Related News

      Popular Stories

      • What we can learn from Korean dramas

        What we can learn from Korean dramas

        1313 shares
        Share 525 Tweet 328
      • Abu Dhabi Media appoints StarzPlay as exclusive partner for advertising sales

        731 shares
        Share 292 Tweet 183
      • AD Film Commission organises tour of Abu Dhabi’s key production locations for Indian filmmakers

        674 shares
        Share 270 Tweet 169
      • IIFA Awards to return to Abu Dhabi in 2023

        669 shares
        Share 268 Tweet 167
      • Hope Probe captures new information in fourth batch of scientific data

        650 shares
        Share 260 Tweet 163

      BroadcastPro ME

      • About
      • Advertise
      • Subscribe
      • Magazine Archive
      • Directory
      • Contact
      • Privacy

      Follow us on Social Media

      No Result
      View All Result
      • News
      • Tech Features
      • Videos
      • Opinion
      • Interviews
      • Products
      • Magazine Archive
        • BroadcastPro ME Magazine
        • PRO Directory
      • Events

      Login to your account below

      Forgotten Password?

      Fill the forms bellow to register

      All fields are required. Log In

      Retrieve your password

      Please enter your username or email address to reset your password.

      Log In
      Social Media Auto Publish Powered By : XYZScripts.com