Following the success of the twofour54 Summer Camp, which has been running for the past four years, the Winter Camp is set to build on the demand for media talent development.
Twofour54 Abu Dhabi organized its inaugural Winter Camp from December 15 to 19, an initiative from the media hub aimed at helping young people to learn key media skills from the best in the business.
The programme was launched to introduce more children aged 9-12 to the media industry across the course of one week, giving them the opportunity to explore one of the fastest-growing sectors in the UAE.
Through a series of interactive sessions across multiple media-related disciplines, such as storytelling, animation, coding, media law, innovation, photography, poetry, pitching and public speaking, children can start developing the skills and interest needed for a career in media.
Sessions also cover the business aspect of media, with kids developing their very own media business plans.
Commenting on the camp, HE Maryam Eid AlMheiri, Vice-Chair of twofour54, said: “The youth camps are a vital part of our strategic investment to create learning opportunities for media talent from a very young age, ensuring that we have skilled media voices who can represent the nation on the international stage. The success of these initiatives has been fascinating. We are proud to see many of our graduates behind and in front of the camera, producing engaging content that entertains, informs and inspires.”
The interactive sessions are run by a mix of twofour54 staff and partners such as Alef Education, as well as government entities, including the Department of Culture and Tourism.
As part of its mission to ensure the sustainable growth of Abu Dhabi’s media industry, twofour54 has established numerous other youth initiatives, such as creative lab and its internship programmes.