Dolby Vision certification allows twofour54’s clients to include more detail and depth, heightening the realism and enhancing the viewing experience. Content produced with this technology is approved and ready for platforms such as Netflix and Amazon Prime.
Twofour54 Abu Dhabi has announced that its post-production facilities are now certified with Dolby Vision technology and tools. The certification ensures twofour54’s staff are fully trained and the premises are equipped to meet the post-production needs for colour-grading and mastering Dolby Vision HDR content.
This technology ensures that the content created in twofour54’s editing suite stays enhanced across the wide variety of mediums in use today – from TVs to mobiles and laptops. Dolby Vision reportedly brings extraordinary colour, contrast, and brightness to the screen, transforming the experience of watching TV shows and films on devices.
twofour54 is the first certified Dolby Vision facility in the UAE, aiming to achieve the highest global standard for the content created in Abu Dhabi’s media hub – in both Arabic and English.
This content will be fit for release on digital streaming platforms, Netflix or Amazon Prime, opening up even more channels for content creators in Abu Dhabi.
Speaking about the certification, Katrina Anderson, Director, Commercial Services, at twofour54 said: “Being the first production facility in the UAE to receive Dolby Vision certification demonstrates twofour54’s commitment to growing the creative industries in Abu Dhabi by ensuring media companies have access to the best in the business.
“The way we consume content has been transformed by connectivity and digitalisation, with consumers able to choose not only what they watch but where, when and how. This means it is essential that content creators have access to technology such as Dolby Vision in order to ensure their content reaches as wide an audience as possible around the world.”
“We have seen an increased interest for Dolby Vision in home entertainment due to growing popularity of digital streaming services in Middle East, and we are now able to support studios and content creators with leading-edge tools that are deployed at twofour54 world-class post facility,” said Pankaj Kedia, Managing Director – Emerging Markets, Dolby Laboratories. “Dolby Vision is the preferred HDR mastering workflow for leading studios and growing number of content creators, and hence this latest offering demonstrates twofour54 commitment to make Abu-Dhabi a preferred location for film and TV production”.
For colour grading of movies and episodic content, Dolby has created a workflow that generates shot by shot dynamic metadata that allows filmmakers to see how their content will look on consumer devices. The colourist can then add “trims” to adjust how the mapping looks and also deliver a better looking SDR version for content providers serving early Ultra HD (UHD) televisions that are capable only of SDR reproduction. Multiple ways of achieving backward compatibility are currently proposed, but only one solution is in market today.