The seven short films focus on a different area of creativity to portray UAE as a modern, vibrant and multifaceted nation.
The UAE Government Media Office, in cooperation with VICE Media’s creative content studio Virtue International, has launched a series of short films designed to introduce global audiences to the UAE’s nurturing, dynamic and supportive environment for businesses and talents.
Titled It’s Possible, the series explores language, art, music, innovation, creative arts, sport and cuisine to portray a modern, vibrant and multifaceted nation. Each short film features residents from a range of backgrounds, and from across the emirates, who narrate engaging, highly personal stories about living, learning, working, creating and growing in today’s UAE.
The content series, produced by the UAE Government Media Office, is being released as part of ‘United Global Emirates, the comprehensive campaign that launched on September 5 to promote the incentives and benefits that the UAE offers for talents, entrepreneurs and ambitious individuals from all over the world.
The series, which starts from September 7, with the remaining film clips to go live throughout September, aims to reflect the UAE’s attractive and robust investment environment through engaging visual storytelling.
The short films were produced in collaboration with VICE group, one of the world’s foremost originators of original, cutting-edge content. With 65m followers, the VICE attracts 350m online views every month.
Speaking about the film series, Alia Al Hammadi, Deputy Chairperson of the Media Office of the UAE Government, said: “Over the past 50 years, the UAE has been a destination for successful and aspiring people and we are keen to strengthen this reputation over the next 50. The It’s Possible short film series celebrates the Emirates in a highly creative but informative way. The series highlights the one-of-a-kind diversity of the UAE, where more than 190 nationalities live and work in harmony and safety. It also captures an authentic picture of the UAE as a global destination for living, working, creating and investing, which helps support the goals of the ‘United Global Emirates’ campaign. The UAE has a truly global outlook and has become a land of opportunity for people from all over the world. These short films reflect what the UAE has accomplished over the past five decades, and also what it aspires to be in the future: a country of global stature with a blend of creativity and accomplishment all its own.”
The film clips in the series celebrate the pluralism and diversity that characterise the UAE’s society, history and culture, and do so by focusing on the following themes: The Story of Art, The Story of Food, The Story of Innovation, The Story of Language, The Story of Music, The Story of Performing Arts, and The Story of Sport.
It’s Possible video series is a key component of the newly launched ‘United Global Emirates’ campaign, the international campaign to highlight the world-class capabilities, services, infrastructure, legal frameworks and resources available in the UAE to international investors, entrepreneurs and professional talents seeking new global opportunities. The campaign will also highlight the benefits to entrepreneurs, start-ups and investors of all sizes and stages of choosing the UAE as a launch platform for their enterprises.
Launched in conjunction with the country’s 50th anniversary, the campaign builds on the successes of the last half-century and sets the agenda for the next: to attract sustainable investment in innovation-based sectors.