The collaboration is specifically crafted to strengthen local and regional content while ensuring the sustainability of local media institutions.
United Media Services (UMS), a major media company in Egypt and the Middle East, has entered into a strategic cooperation agreement with the Al-Nahar TV network. The partnership focuses on exchanging and producing media content, including series, films and TV programmes, aimed at advancing the media landscape in Egypt and expanding opportunities for media institutions.
This collaboration is designed to strengthen both local and regional content while ensuring the sustainability of local media entities.
The agreement was signed at United Media Services’ headquarters, with Amr El-Feki, CEO of UMS, Alaa El-Kahky, Chairman of Trenta Company (owner of Al-Nahar TV) and Mustafa El-Shenety, Executive Director of Zilla Capital and financial advisor for the agreement, in attendance.