Bringing together key players from across the media, entertainment and technology ecosystem, the congress will explore the forces reshaping the industry and provide valuable insights into the future of television, video and content distribution.
Dubai is set to become the global hub for media and entertainment innovation as the CABSAT Content Congress returns to the Dubai World Trade Centre from May 13 to 14, 2025. Against the backdrop of a rapidly evolving industry, this two-day conference will bring together global experts, policymakers and innovators to explore how artificial intelligence, personalised streaming, virtual production and cross-border co-productions are transforming the way content is created, distributed and consumed.
As part of the wider CABSAT 2025 event, the Content Congress will serve as a key forum for examining the transformation sweeping across the media and entertainment landscape. With themes centred on digital disruption, new content formats and emerging technologies, the conference promises attendees access to vital insights and strategies to stay ahead of industry trends.
Day one, themed Trends, Technology & Transformation, will open with an exploration of how MENA’s media sector is being reshaped by government initiatives and innovation. This includes an in-depth look at the region’s Ramadan drama boom, which continues to dominate seasonal viewership. The agenda will also dive into the world of virtual production and cinema, focusing on the use of LED walls, real-time rendering, and AI to streamline and elevate the filmmaking process.
On the second day, Digital Disruption & New Formats takes centre stage. Panels will delve into MENA’s burgeoning $38bn connected TV market, dissect the content strategies of major digital players such as TikTok and YouTube, and explore how regional platforms are carving out their space. One of the most anticipated sessions will spotlight the rise of vertical micro-dramas—short-form content of just one to three minutes—which has grown into a $5bn global trend and presents a major opportunity in the Arab world.
Next-generation sports broadcasting will also be a focus, with discussion on how AI, virtual reality and over-the-top (OTT) platforms are revolutionising fan engagement in a sports rights market valued at $6.5bn. Other sessions will tackle the challenges and opportunities in children’s programming, highlighting the fact that 80% of MENA’s kids’ content is currently imported and exploring how local creators can take a leading role. Additional insights will be provided into film commission incentives, including Abu Dhabi’s 50% rebate and Dubai’s expanding production infrastructure, both of which are helping to position the UAE as a major global production destination.
A lineup of speakers will bring diverse expertise to the stage. Among them are Karim Sarkis from Strategy&, who will address AI’s growing role in MENA media; Dan Hu of Tencent Cloud, who will explore the future of streaming; and Anuj Samtani of STEREOVISION, who will present on AI applications in cinematography. Actor and comedian Danish Sait will share insights on brand storytelling in the digital age, while Manoj Abraham Mathew from Dubai Studios will speak on co-productions and regional content distribution strategies.
Following the main sessions, a third day of bonus programming on May 15 will offer an Emerging Tech Showcase, where startups shaping the media industry’s future will present their innovations. Workshops will also provide hands-on learning in content creation, monetisation, and digital strategy.
