With Over 140 languages and real-time speech-to-text translation, Uplive, which is fully customised to the MENA market, also offers localised content.
International live video social entertainment platform Uplive has received a brand appreciation award from Rotana Media Group for its innovative approach to social entertainment.
Uplive won this award for its innovation and commitment to culturally appropriate content on its platform. Rotana recognises and awards brands and campaigns that go beyond their marketing objectives to deliver exceptional and ethical consumer experiences.
The recognition comes in the wake of the platform’s launching of its first-ever Television Commercial for the Middle East region, which aired on Rotana. The region-wide campaign, which also included the introduction of GCC-centric features for the growing GCC market, signalled Uplive’s leadership and trendsetting status in the global live social industry, the company said.
Speaking after receiving the award, Andy Tian, Co-founder and CEO of Asia Innovations Group (AIG), said that the recognition by Rotana was a clear indication that Uplive is consistently making a positive impact in social entertainment industry not just regionally but globally as well.
Andy added: “We are delighted to receive this recognition by Middle East’s leading media group Rotana – a gesture that will serve as an inspiration to the team behind Uplive. Our commitment to being the go-to livestreaming platform for GCC-based live streamers is driven by innovation and our research-based customer-centric approach to content creation. From the onset, we made a deliberate decision to be the home of culturally-appropriate content – a strategy that is now being recognized by our media partners and emulated throughout the industry.”
Uplive, which was also recently ranked the fastest growing live streaming app in the world with over 520m registered users located in over 150 regions by global third-party analytical platforms App Annie and Sensor Tower, has been at the forefront of encouraging its regional livestreamers to create Arabic content as part of its strategy to boost localised content consumption and talent enrichment.
Driving its global growth, the ad-free live video platform has also experienced significant growth in the Middle East attracting plenty of GCC-based livestreamers. This, according to Andy, is largely driven by the ballooning appetite for Arabic content.
Apart from showcasing fresh content, Uplive is also supporting the local gig economy by enabling local content creators to make meaningful income from the comfort of their homes using their mobile phones. The platform not only enables local creatives to earn from their creations through gifts they receive via the app but also offers them an opportunity to launch new careers in the digital entertainment industry.
Uplive, which is fully customised for the MENA region, also offers localised content, with over 140 languages and real-time speech-to-text translation. This feature now helps local livestreamers to create content to enhance the livestreaming experience for local users.