The digital content powerhouse to feature its offering in a dedicated Culture and Heritage Zone during the three-day festival.
UTURN, a prominent digital content provider in the Middle East, is set to make its debut in Riyadh during the Athar – Saudi Festival of Creativity. The festival is scheduled to welcome more than 1,500 delegates next week, marking the first-ever appearance of UTURN in the Riyadh market. The announcement of this expansion follows the signing of an agreement that will see UTURN present its new offerings as part of the Culture, Arts, and Heritage Zone during the three-day festival.
The Athar Festival will have a four-day programme featuring more than 100 speakers and is set to kick off next week in Riyadh from November 13 to 16 at the Hotel Crowne Plaza Riyadh RDC. Organised by Motivate Media Group and TRACCS, the festival aims to be a groundbreaking event celebrating and nurturing creativity in the Kingdom.
Kaswara Al-Khatib, Founder and Chairman of UTURN, said: “We are truly excited about the Athar Festival and the plethora of opportunities to showcase our new business strategy and offering. For nearly 15 years, UTURN has been dedicated to providing access to the best entertainment content for a diverse audience, digitally and interactively. With a unique DNA that combines creativity and technology, we have built a regional network of leading media outlets, digital creators, and production studios. In the coming period, UTURN aims to solidify its position as a leading entertainment content creator, producer, and distributor that empowers and amplifies talent across the Kingdom’s dynamic creative sphere.”
Al-Khatib added: “We have an unwavering commitment to quality and cultural relevance and are equally committed to growing our 50m users annually. We will do so by investing in our vast network of creators, enabling them to reach and engage with diverse audiences by pushing the boundaries of innovation in the ever-evolving digital space.”
Commenting on the partnership, Ian Fairservice, Chairman of Athar Festival and Managing Partner and Group Editor-in-Chief of Motivate Media Group, stated: “The UTURN brand is a perfect fit for Athar’s strategic objectives and we are looking forward to working with UTURN to facilitate collaborative learning and innovation, while showcasing the boundless potential of creativity as a force for business, for change, and for good.”
Mohamed Al Ayed, Vice Chairman of Athar Festival and CEO of TRACCS, commented: “Together, we are setting the stage for creators and innovators to explore new horizons and craft experiences that resonate with our rich culture and dynamic future. We are crafting not just content, but a canvas for the next generation of storytellers, and UTURN’s expanded operations showcase during Athar is a beacon of this transformative journey.”