Viacom International Media Networks (VIMN) has announced the launch of BET Play, Viacoms first-ever direct-to-consumer, subscription video on demand (SVOD) application for the adult audience, giving fans in 100 countries direct mobile access to BETs signature award shows, current and classic television series, documentaries, standup comedy, entertainment news and musical performances. BET Play offers fans […]
Viacom International Media Networks (VIMN) has announced the launch of BET Play, Viacoms first-ever direct-to-consumer, subscription video on demand (SVOD) application for the adult audience, giving fans in 100 countries direct mobile access to BETs signature award shows, current and classic television series, documentaries, standup comedy, entertainment news and musical performances.
BET Play offers fans an opportunity to watch English-language BET content on their iOS and Android smartphones and tablets, as well as AirPlay-enabled television sets, without the need for a broader pay TV subscription.
The launch of the BET Play streaming app is timed to coincide with this years star-studded 2016 BET Awards, Red Carpet and after-show featuring spectacular performances, must-see moments, outstanding talent, and exquisite music.
The launch of BET Play significantly expands the brand’s geographic availability by making it available direct to consumer in many markets where it has not previously had an established presence on TV, said Michael D. Armstrong, Executive Vice President and General Manager, International Brand Development, Viacom International Media Networks.
