Featuring real-time recommendations, customised FAST channels and smart audience segmentation, this collaboration ensures that content delivery is finely tuned to each user’s preferences.
Vianeos has announced a strategic partnership with XroadMedia, a global specialist in AI-driven content personalisation and discovery solutions. This collaboration will integrate XroadMedia’s advanced personalisation technology into Vianeos’ platform, providing real-time, tailored experiences to millions of users worldwide.
The integration of XroadMedia’s expertise in AI-powered search and content discovery with Vianeos’ advanced technical infrastructure will enable operators, OTT platforms and broadcasters to offer a more customised and engaging viewing experience. Features such as real-time recommendations, personalised FAST channels, and intelligent audience segmentation will ensure that content is optimised according to individual user preferences.
XroadMedia’s solution is already established, with over 50 global deployments across Europe, Latin America and Asia. Major clients, including A1 Telekom Group in Europe and Claro in Latin America, utilise XroadMedia to enhance user engagement on their IPTV and VOD platforms. The technology not only personalises content but also tailors advertisements, notifications and upsell offers, improving customer satisfaction and retention in competitive markets.
This partnership will add a new dimension of personalisation to Vianeos’ services, significantly enhancing content relevance and boosting viewer engagement and retention.
In a statement, Adolf PRIODL, CEO at XroadMedia, said: “We are thrilled to be working with Vianeos, this collaboration is delivering exactly what the end-user is craving; super responsive TV applications developed by Vianeos together with the real-time capabilities of our solution will deliver highly enjoyable, personalised user experiences.”
Hervé CIMETIERRE, Chairman at Vianeos, added: “Our collaboration with XroadMedia is a significant step forward in enhancing both customer engagement and operational efficiency. Their sophisticated solution allows us to offer more personalised, data-driven content experiences, ensuring that our customers can deliver meaningful and relevant content to their viewers while streamlining their content management processes.”
