Visual Unity is highlighting its integrated content and delivery framework that allows broadcasters to effectively deliver and monetise content in the multiscreen environment at CABSAT. Visual Unitys President Tomas Petru said: The Middle East presents a unique set of challenges for the delivery and consumption of multiscreen content. Audiences are culturally diverse, with a large […]
Visual Unitys President Tomas Petru said: The Middle East presents a unique set of challenges for the delivery and consumption of multiscreen content. Audiences are culturally diverse, with a large international migrant population and young tech-savvy demographic; this mix is reflected in the demand for a wide range of content, particularly across mobile devices.
Petru added that whilst advanced last-mile services are well established at a local level across the Middle East, multiscreen content is for the most part distributed through bottlenecks (often hosted in the USA) that severely restrict the user experience. This has left regional broadcasters in an untenable position, with poor delivery hindering opportunities for revenue generation.
Broadcasters need to adapt their business models and culture to meet the demands of the emerging social viewer by engaging and interacting with audiences and delivering real value in real time whether the viewer is mobile or at home in front of the TV set. Visual Unity is well placed to help them become more agile and competitive, thanks to our proven experience in broadcast integration and vuMedia, our award-winning integrated content management and delivery platform, he added.
At CABSAT, Visual Unity will demonstrate how vuMedia helps manage, automate and monitor multiscreen delivery. Through four highly robust and scalable modules, it delivers a cutting-edge web-based and mobile viewing experience, comprehensive VOD services and secure distribution all of which can be seamlessly deployed into existing workflows
We are excited to showcase the full capabilities of the vuMedia platform, particularly the vuMobile module, which provides mobile-optimised content and enhanced video, with application and interactive marketing tools, to effectively engage mobile audiences, stated Visual Unitys CEO Jakub Kabourek.
Especially relevant to Middle East broadcasters is vuNet, which provides a robust and secure infrastructure to effectively ingest, manage, monetise and distribute assets. vuNet connects seamlessly with global CDNs and cloud-based services. However, in regions such as the Middle East where cloud access is unavailable, expensive or may be unfavourable to the content owner, clients can benefit from Visual Unitys own Content Delivery Network (CDN), with a current installed capacity of more than 100 GBps and almost 400 TB storage space. Capable of supporting tens of thousands of concurrent users, the CDN provides coverage across Europe and Central Europe, including Germany, Hungary, Slovakia and Romania and Visual Unity has recently established pops in Dubai, Bahrain and Saudi Arabia.
Kabourek concluded: With pops now across the Middle East, Visual Unitys CDN is effectively supporting the development of more regionally executed services, delivering a much-improved user experience and securing the future of multiscreen broadcasting in the region.