OTT video service Viu hit six million monthly active users (MAU) across its markets in March this year, representing a 50% growth from four million as of November 2016.
OTT video service Viu hit six million monthly active users (MAU) across its markets in March this year, representing a 50% growth from four million as of November 2016. Since launch in October 2015, Viu has been made available in Hong Kong, Singapore, Malaysia, India, Indonesia, the Philippines, Oman, UAE, Saudi Arabia, Qatar, Jordan, Kuwait, Egypt and Bahrain.
Janice Lee, Managing Director, PCCW Media Group, the parent company of Viu, said, We are excited with the rapid expansion of Viu around the region both in terms of the number of markets we serve as well as the speed of market penetration. It is indeed very encouraging to see the high engagement with our users who spend almost 100 minutes a day viewing their favourite content on Viu. This stickiness helps propel the business of our telco partners, benefits content providers, drives subscriptions and boosts the consumption of online advertisements for advertisers who leverage Vius regional platform to reach the millennials who are more receptive to digital advertisements.
Lee added: Benefiting from the overall market growth of online video consumption and based on a strong product and content proposition, Vius subscription and advertising revenue growth has exceeded the industrys estimate of market growth.
As part of its ongoing quest to be the preferred OTT video entertainment platform in Asia, Viu is introducing Viu Originals as a creative initiative to further enhance user engagement, adding value for both telcos and advertisers.
Riding on PCCW Medias extensive production expertise and experience, Viu offers viewers high quality Asian content with Viu Originals comprising Korean, Chinese, Indian and Indonesian productions.
In addition to compelling Korean programmes which are popular with Asian audience, Viu Originals will feature vibrant, exclusive content including among others, Chinese drama and variety shows from ViuTV, Indian content, with recent releases of thrillers, dramas and comedies produced in collaboration with renowned Indian directors and premium Southeast Asian content for markets such as Indonesia.
This collection of exciting original content will widen Vius appeal to users, enhancing the loyalty of viewers to subscriptions and engaging consumers for advertisers, Lee added.
Viu has entered into an agreement with SYS Productions in relation to the parties’ collaboration in producing a programme under the Viu Originals initiative entitled “Song Ji Hyos Beauty Views“, which is to be hosted by a celebrity from a popular Korea variety show, Running Man. The programme is set to attract millions of viewers who are already big fans of Korean shows.