The collaboration will allow Viu users access to content from Discovery Networks Asia Pacific channels on an on-demand basis including lifestyle and reality shows as well as documentaries.
OTT video service Viu has announced a content collaboration deal with Discovery Networks Asia Pacific, bringing Discovery‘s real-life entertainment to the digital audiences in Southeast Asia.
Commenting on the collaboration, Janice Lee, Chief Executive Officer of Viu, said: “Having firmly established a highly engaged user base in the past few years, our collaboration with Discovery marks a further step in the continual expansion of our offerings to enrich the content experience for our viewers through international and regional collaborations as well as through the development of Viu Original. With Discovery, we see the opportunity to offer top quality factual and lifestyle entertainment, including travel, lifestyle and living, that resonates with a broad spectrum of our audience on the Viu platform.”
As per the deal, Viu users will now have access to content from the library of Discovery Networks Asia Pacific channels on an on-demand basis, including Discovery, Discovery Asia, Animal Planet, Food Network, TLC, and HGTV. This includes lifestyle content (Jason Tastes Asia, Family Kitchen with Sherson, and Cooking for Love), reality content (Cake Boss, Dr. Pimple Popper, 90 Day Fiancé, and Iron Chef Gauntlet), and docuseries (Deadliest Catch, Gold Rush: White Water, and Extinct Or Alive).
The content will be available in six markets, including Hong Kong, Indonesia, Malaysia, the Philippines, Singapore, and Thailand. Users will also have access to Asian Food Network content. The content will carry English, Bahasa Melayu, Bahasa Indonesia, Traditional Chinese, and Thai subtitles per as-available basis.
Anna Pak, Vice President and General Manager for Southeast Asia, Discovery Networks Asia Pacific, added, “We are excited to partner with Viu and expand the reach of our brands to digital audiences. With its large and growing fan base, Viu is an obvious partner as a leading OTT platform in APAC and our partnership will bring new business opportunities to Discovery. Our earlier collaboration with Viu on No Sleep No FOMO provided us with a deeper understanding of Viu’s expanding user base across the region and the high-quality service it provides. This is particularly important to us as a premium brand and our efforts to offer our modernised Asian Food Network content to a broader audience.”