Viu delivers premium Asian content in different genres from top content providers with local language subtitles as well as original production series under the ‘Viu Original’ initiative.
Viu, a pan-regional OTT video service from PCCW Media Group, and GMM Grammy, Thailand’s entertainment media giant, have announced an extended collaboration to include Thai content on Viu Thailand.
Collaboration between the two companies is now in its second year and a wide variety of entertainment crafted by talented GMM content creators is being made available on Viu.
In this expanded collaboration, in addition to GMM 25 content, Viu will also offer content from GMM MUSIC, GMM TV and CHANGE2561 that includes drama series, variety and talk shows starring a succession of Thai idols, as well as music to satisfy fans of all genres.
Furthermore, Viu Thailand users will get exclusive online access to GMM 25 and GMM MUSIC content within just two hours of its initial broadcast on local TV channels.
Commenting on the agreement, Thawatvongse Silamanonda, Country Manager of Viu Thailand, said: ““Viu regards this partnership as a win-win growth strategy by which we expand our audience, while GMM is able to reach its Gen Z and millennial viewers via digital screens from our platform. The tie-up also provides Viu with an opportunity to help develop the Thai entertainment ecosystem.”
GMM Music Business CEO Phawit Chitrakorn said: “We see significant value in this partnership with Viu. Working with Viu, we are creating artistic content to serve consumer tastes under subject headings such as tourism and food, as well as variety and game shows, plus offerings based on the popularity of certain artists.”
GMM CHANNEL CEO Sataporn Panichraksapong said: “We have sourced quality content with meticulous care in order to appeal to GMM 25’s target group, which ranges in age from 15 to 35 years. This content includes top-ranked primetime drama series such as The Mistress, Flames of Desire and Love for Folksongs, as well as series produced by CHANGE2561, which includes Club Friday The Series, plus variety entertainment such as the Club Friday Show. Making all this highly-engaging content available on the Viu platform will be popular among our viewers. In fact, we will leverage the Viu platform to make premium content available to Southeast Asian, Chinese and other markets, so we can grow our online viewer base. We will also include specifically-selected programming from GMM TV to appeal to millennials.”