'Sins and Roses' premiered on January 1, 2026, exclusively on Viu, with new episodes released weekly on the platform.
Viu has reported strong regional success for its exclusive Turkish drama series Sins and Roses (Güller ve Günahlar), which has climbed to the number one position on the platform across the GCC. The series reached the top of the charts shortly after its premiere on January 1 and has maintained its leading position for three consecutive weeks, highlighting its rapid rise in popularity and strong connection with audiences across the region.
The series is produced by NGM, written by Yelda Eroğlu, and directed by Deniz Can Çelik, and stars well-known Turkish actors Cemre Baysel and Murat Yıldırım. The drama follows a tense and emotionally charged storyline in which Serhat, a businessman whose wife is left in a coma following a mysterious accident, embarks on a search for answers that leads him to Zeynep, a determined woman from a vastly different background. Their encounter sparks a complex relationship shaped by secrets, loss, and unexpected emotions.
Commenting on the series’ performance, Samer Majzoub, Country Manager for Viu Middle East, said: “The immediate success of Sins and Roses confirms our audience’s passion for world-class Turkish narratives. Following the success of Lost in Love and the continued growth of Turkish drama on Viu, this series strengthens our commitment to delivering exclusive, high-quality Turkish content in Arabic, both dubbed and subtitled, for audiences across the region.”
Turkish drama continues to play a central role in Viu’s content strategy in the MENA region, consistently driving high viewership and strengthening audience engagement. The platform has seen sustained success with a wide range of Turkish titles, including popular Viu Originals such as Lost in Love, Three Sisters (Üç Kız Kardeş), Yalan and Twist of Fate (Baht Oyunu), as well as newer series like Bahar and My Wonderful Life (Şahane Hayatım). These productions regularly rank among Viu’s most-watched offerings, underscoring the genre’s importance to the platform.
Sins and Roses premiered exclusively on Viu on 1 January 2026, with new episodes released weekly. The series is available to stream via the Viu mobile app, on connected TVs, and through the Viu website.
