With this partnership, the customers will have access to premium video content with a daily or weekly subscription fee using airtime as payment.
Vodafone Ghana has partnered with video-on-demand content provider, Best of Africa TV, to launch a new video streaming service.
BOA-TV service offers customers unlimited access to movies, television series, documentaries and other shows.
With this partnership, Vodafone Ghana customers will have access to premium video content with a daily or weekly subscription fee using their airtime as payment.
Commenting on the latest addition to Vodafone Ghana’s portfolio of value-added services, Commercial Business Unit Director, Pushpinder Gujral said: “Digitalisation has altered the way we do everything including consumption of entertainment, and we are committed to partnering the continent’s best players to deliver top-notch entertainment for our customers. This focus has culminated in our partnership with the BOA-TV service which boasts quality African movies and series at very affordable rates for our customers’ viewing pleasure and relaxation. Aside from its sheer affordability and flexible subscription modules, the service is super-convenient, giving customers the opportunity to access entertainment on the go, anytime and anywhere from the comfort of their smart devices.”
Michael Djaba, Chief Creative Officer (CCO) of Best of Africa, added: “My partners Cynthia N Stephens & Eric Stephens from CEM Media are focused on giving customers value for money whilst giving filmmakers a platform to showcase their work and generate revenue. So, working with a world-class brand like Vodafone is a testament to ensuring our BOA app reaches the most eyeballs with great content. Our lineup has Reality TV shows and Drama Series starring the biggest talent on the continent like Juliet Ibrahim, Omotola Jalade Ekeiende and Jim Iyke.”