After its release, the teaser rapidly gained traction on social media, prominently showcased on Vox's Instagram and featured on Lovin Dubai.
Vox Cinemas, in partnership with Create Production, has unveiled a 60-second teaser featuring Hollywood stars Will Smith and Martin Lawrence. This teaser is part of Vox’s strategy to promote the release of Bad Boys: Ride or Die and to establish their Mall of the Emirates location as the premier destination for moviegoers.
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Directed by Dia Hassan, Director & Chief Creative Officer at Create, the teaser captures the film’s high-energy action and humour, along with the chemistry between Smith and Lawrence. The teaser also includes a surprise cameo by the film’s directors, Adil El Arbi and Bilall Fallah.
Speaking about the project, Dia Hassan said: “It was an honour to work with Will Smith and Martin Lawrence for the Bad Boys 4 teaser. This project with Vox Cinemas reflects our vision of creating memorable and impactful content. The synergy between our team and these legendary actors was palpable, and I’m excited for audiences to see what we’ve created.”
Since its launch, the teaser has quickly gained popularity on social media, prominently featured on Vox’s Instagram and highlighted by Lovin Dubai. The teaser is also captivating audiences in cinemas, enhanced by a special 5.1 Dolby audio mix created in collaboration with MNK Studio for an immersive viewing experience.
