As GM for the Middle East region, Aboul Naga will lead a region-specific growth strategy for Viu.
Abe Shady Aboul Naga, a senior digital media executive in the regional media industry, has joined the regional leadership team at Vuclip, a PCCW Media company. Viu, from Vuclip and PCCW Media, is an OTT service across South East Asia, the Middle East and India. As General Manager for the Middle East region, Aboul Naga will lead a region-specific growth strategy for Viu and oversee all of its operations in the region.
Aboul Naga comes with more than 17 years of experience in broadcasting, as well as digital and online content, the release stated. Prior to Vuclip, he worked with the Middle East Broadcast Corporation (MBC) for nearly 10 years, where he last held the position of Director of Digital Business.
Commenting on the appointment and strategies ahead, Salman Hussain, Chief Revenue Officer of Vuclip said: Abes leadership and digital media industry expertise is a strong match for Vuclip. This is a very exciting time for Viu with our rapid expansion to various markets and millions of raving fans. In this region we are just getting started and our first set of Arabic Viu Original shows such as Hob El Tayebin and Wahid:Wahid saw an overwhelmingly positive response from both consumers, as well as the industry ecosystem and partners. With Abes leadership, we look forward to bringing a compelling wave of on demand entertainment to the region, and Vius rapid expansion across the Middle East.
Commenting on his appointment, Abe Aboul Naga said: Viu has been on a trajectory of success, and its local approach to the region combined with its remarkable local and global teams is a clear recipe for continued success. Increasing demand for digital entertainment from youth proves that the market for such services in the MENA region is promising. Its an exciting time for the industry as a whole, and I am particularly excited about the days ahead.