Hungama's presence in the Asian and African digital entertainment landscapes presents a significant opportunity for Vuz to broaden its market footprint and increase subscriptions.
Vuz, the immersive video platform, has announced a strategic partnership with Hungama, a digital entertainment company in Asia. This collaboration marks a significant milestone in digital entertainment and social interaction, aiming to redefine how users engage with content and each other, reaching a combined audience of more than 200m users.
Through this partnership, Vuz will provide viewers with a constant stream of exclusive immersive content. The platform will feature the glamour of the Oscars and Hollywood premieres, as well as the dynamic worlds of the NBA, Formula 1, and LaLiga. Additionally, Vuz will offer live streams of major regional concerts such as MDLBeast Sound Storm in Riyadh, alongside original content from top-tier creators and celebrities.
Speaking about the partnership, Khaled Zaatarah, Founder of Vuz, said: “We are delighted to join forces with Hungama, a trailblazer in the digital entertainment domain. This partnership not only amplifies our reach but also reinforces our commitment to delivering unparalleled immersive experiences to users across Asia and Africa. Together, we are poised to reshape the landscape of social interaction and content consumption.”
Siddhartha Roy, CEO of Hungama Digital Media Entertainment Pvt. Ltd., echoed this enthusiasm, highlighting the transformative impact the partnership is poised to have on the entertainment landscape. He remarked: “We couldn’t be more excited about teaming up with Vuz as it represents a significant leap forward in our commitment to delivering entertainment experiences to our users. By combining Vuz’s immersive technology with Hungama’s vast reach and content, we’re revolutionising how people experience entertainment in Asia, Africa, and the Middle East. Together, we aim to create a seamless, immersive experience that will set a new benchmark in the industry and drive the future of entertainment.”
Hungama’s extensive reach in the Asian and African digital entertainment landscapes provides a significant opportunity for Vuz to expand its market presence and drive subscriptions. By leveraging Vuz’s global partnerships with entities like LaLiga, NBA, and Warner, millions of people worldwide will engage with their content. Vuz aims to integrate its platform with Hungama’s existing telecommunications partnerships, increasing both companies’ reach and growth while offering users access to immersive social experiences.
