Warner Bros. Discovery plans to keep “Celebrating Every Story” rolling throughout 2023, emphasizing special programming around the event.
Warner Bros. Discovery has unveiled its collection of global products, content, and experiences honouring Warner Bros. Studios’ 100th anniversary on April 4, 2023, as part of its centennial campaign Celebrating Every Story.
As part of Warner Bros.’ centennial celebration, a range of commemorative items will be offered, including toys, apparel, collectibles, concerts and more.
Throughout the year, this milestone birthday will be celebrated across consumer touchpoints with special programming and content, exclusive products and home entertainment releases, a dedicated programming page on HBO Max, omni-channel social media campaigns, live events and screenings, and fan-focused activations around the world.
Speaking about the 100th celebration, Pam Lifford, President, Warner Bros. Discovery Global Brands and Experiences, said: “We are thrilled to be part of Warner Bros.’ storied legacy and to bring these commemorative products and experiences to our fans around the world. From our beloved franchises to a century of storytelling, this is an incredible opportunity for us to honour the past and build the future of Warner Bros. and bring these characters and stories to life in new and engaging ways. Our anniversary offerings will keep coming all year long so that our fans can be a part of Warner Bros. history and celebrate their fandom wherever they are.”
Warner Bros. Discovery Home Entertainment will also release a series of celebratory films and animation bundles on digital, Blu-ray and DVD, including four 25-film volumes and a 100-film collection (April 4) and “Best of” animation compilations from the most beloved Warner Bros. Animation franchises including Duck Dodgers: The Complete Series (available now), The Looney Tunes Complete Platinum Collection (April 11), The Scooby-Doo 10-Film Collection (April 11), and The Looney Tunes 10-Film Collection (June 6).
In the UAE, Warner Bros. Discovery launches one-of-a-kind celebratory entertainment and event experiences that will immerse fans in “real life” into the world of Warner Bros.
Throughout the year, Warner Bros. Discovery Home Entertainment will also release remastered film titles available for the first time in 4K Ultra-High Definition, including the Superman 5-Film Collection (May 9), Training Day, (available now) Cool Hand Luke (April 4), The Maltese Falcon (April 4), Rebel Without a Cause (April 4), Rio Bravo, East of Eden, and special 50th anniversary editions of Enter the Dragon and The Exorcist (dates to be announced). In addition, multiple themed digital film bundle collections will be available throughout 2023.
Warner Bros. World Abu Dhabi will be celebrating a centennial legacy of storytelling and moviemaking as it takes a trip down memory lane to the greatest moments in Warner Bros. history starting this April. The indoor theme park will be entertaining guests with a live show inside the Warner Bros.
Candlelight: 100 Years of Warner Bros. from WBDGTE and Fever will bring to life score tracks from some of the studio’s most celebrated films and television series with commemorative candlelight concerts in 100 cities worldwide, including Dubai. Featuring a range of music from the studio’s past and present, the programme will include songs from FRIENDS, A Star Is Born, Willy Wonka, Purple Rain, The Wizard of Oz, and many more.
For retail, Warner Bros. Discovery partnered with brands in the Middle East, Africa, and Europe to launch 100th-anniversary products.
Fans can also purchase an exclusive collection of apparel, premium posters, home goods, and more, an ode to the classics featuring some of the film’s most memorable lines and moments. There will be collection drops throughout the year representing three eras: Classic, Nostalgic, and Modern.
From Warner Bros. Discovery Global Consumer Products (WBDGCP) comes new celebratory merchandise collections launching today on the company’s WB Shop with more coming throughout the year. Taken directly from the WB archives, the WB Shield Collection features a history lesson showing how the logo changed throughout the decades with products across categories — apparel, accessories, and home goods — emblazoned with the iconic shield logo that has identified Warner Bros. films, TV shows and content from 1923 to today.
From Running Press, Warner Bros.: 100 Years of Storytelling written by Mark Vieira with a foreword by TCM Host Ben Mankiewicz, features unforgettable stars and untold stories, plus rare images from the Warner Bros. vault.
