WarnerMedia APAC selects Synamedia to improve satellite delivery efficiencies

Synamedia, a major independent video software provider, has announced that WarnerMedia Asia Pacific has chosen its end-to-end PowerVu content delivery solution to enhance its satellite content delivery system.

According to the company’s official statement, Synamedia technologies will reduce bandwidth costs, deliver next-generation security capabilities, and prepare the company’s satellite system for future IP delivery innovations.

WarnerMedia is leveraging Synamedia’s Virtual Digital Content Manager (vDCM) with Smart Rate Control and Automation, PowerVu Network Center (PNC), and D9800 Network Transport Receiver to help revolutionise the speed by which their content is delivered around the world.

Commenting on the announcement, Luis Esparza, Senior Vice President of International Technology, WarnerMedia said: “Today’s viewers, no matter their location, expect content when they want it and how they want it. Simply put, there’s no room for delay. Synamedia understands this fact and has both a robust portfolio of solutions and an impeccable security track record. Our continued partnership is one based on proven success.”

WarnerMedia looked to the expertise of Synamedia and its HEVC technology to enable them to protect their footprint in existing markets while finding new routes to additional revenues. The end-to-end Synamedia solution will allow the company to complement its traditional satellite distribution with future IP-based delivery options, a capability of the D9800 Network Transport Receiver.

Gustavo Fracassi, Senior Director, International Infrastructure & Transport, International Technology, WarnerMedia added: “Our brands are synonymous with high-value content and innovation, and with our laser focus on business retention, revenue growth, and security, we need a partner as committed to these goals as we are.”

“Synamedia brings decades of experience and some of the best engineering minds in the industry to the table, which shows in their solutions and deployments.”

Synamedia’s Virtual DCM encoding and multiplexing platform represents a new generation of virtualised and software-based video processing, providing advanced video, audio, and metadata processing for live multi-format video delivery.

By using machine-learning and Stream Video Quality (SVQ) Synamedia’s patented lightweight and real-time quality metric technology, Virtual DCM can scale automatically to provide maximum video quality at minimum bandwidth and storage costs.

This enables broadcasters, content providers, and service providers to meet their service requirements for premium picture quality, bandwidth efficiency, and multiscreen transcoding/encoding.

Synamedia’s PNC platform promises to be a reliable and easy-to-use content delivery system that provides network management, security, decoder management, monitoring and analytics and focused on revenue protection.

The Synamedia D9800 Network Transport Receiver offers hardware configurability and Over-The-Air (OTA) licensing that allows for customisation as part of the video distribution handoff to service providers. This platform complements or transitions traditional satellite distribution with a variety of IP-based video delivery mechanisms.

Julien Signes, Senior Vice President and General Manager, Video Processing, Synamedia, noted: “WarnerMedia Asia Pacific is one of the most progressive content providers in the industry today. Thanks to that, they are the ideal partner to illustrate how advanced technologies can continue to evolve content delivery.”

“It’s yet another reinforcement to the industry that Synamedia is committed to endless innovation.”