The brand aims to motivate kids to use their imagination to learn from their mistakes as well as to treat others with empathy and respect.
WarnerMedia Kids & Family has begun its EMEA rollout of the preschool brand Cartoonito across the EMEA region.
The brand, which will launch as a dedicated programming block across EMEA, offers a modern approach to preschool programming and is built to support each child’s potential with its educational framework, Humancentric Learning.
The EMEA rollout, starting with the Nordics, follows the launch of the Cartoonito brand in the US in September 2021 on Cartoon Network and HBO Max. Key shows will include Thomas & Friends All Engines Go, Lucas the Spider, and Mush, Mush and the Mushables. It will sit alongside a growing slate of new and library series in a line-up that aims to celebrate individuality and originality, while championing creativity, compassion and inclusion.
Viewers will be able to watch Cartoonito shows on Cartoon Network Arabic from 6:30 AM-12:30 AM weekdays.
Speaking about the launch, Vanessa Brookman, Senior Vice President, Kids & Family EMEA for WarnerMedia said: “Cartoonito’s roll out across the region reaffirms our commitment to our preschool audience. With a truly educational philosophy at its heart, Cartoonito offers a safe space where preschoolers are free to be themselves in all their unique glory. We are excited to introduce Cartoonito’s diverse, authentic and relatable storytelling to a new generation of kids and their parents.”
Cartoonito will debut a new look in the EMEA region, alongside a growing slate of new and library series, as well as global acquisitions. All Cartoonito shows will follow a curriculum designed by early childhood education expert Dr Laura Brown, to support the four pillars of ‘humancentric learning’: creativity, caring, curiosity and courage. The brand aims to inspire kids to use their imagination to learn from their mistakes and to treat others with empathy and respect.