The agreement comes in alignment with Vodafone Egypt’s aim to provide digital content to its customers.
Vodafone Egypt has signed an agreement with United Media Services to provide digital content to Flex subscribers in partnership with Watch IT App, Egypt’s VOD platform, a subsidiary of UMS.
Watch IT is expected to benefit from the partnership by having access to Flex users, which represent 40% of the Egyptian mobile market.
The partnership was signed by Nashwa Gad, Chairman and Managing Director of United Digital Services – Watch IT, Karim Eid, Consumer Marketing and Sales Director of Vodafone Egypt, in the presence of Hassan Abdullah, Chairman of United Media Services and Mohamed Abdullah, CEO and Managing Director of Vodafone Egypt.
UMS Chairman Hassan Abdullah explained that the partnership with Vodafone Egypt fits in with UMS’ current strategy, which aims to bring value and entertainment to the public through the use of digital media.
Nashwa Gad, Chairman and Managing Director of Watch IT, added: “This agreement is in line with Watch IT’s development and expansion plans to provide entertainment and educational content to all.”