With the acquisition of a majority stake in Boss Bunny Games, Waysun has entered the MENAT market for the first time.
Abu Dhabi-based mobile games developer and twofour54 partner Boss Bunny Games is set to become the Middle Eastern publishing arm of US-based gaming and entertainment company Waysun Inc. The company has
Waysun acquired a majority stake in Boss Bunny Games. As a result of this transaction, Boss Bunny Games will be able to leverage Waysun’s experience, expertise, and capital, in order to increase efficiencies and accelerate its growth as Waysun’s publisher in the Middle East, North Africa, and Turkey (MENAT).
The acquisition of a majority stake in Boss Bunny Games sees Waysun expand into MENAT for the first time.
Commenting on the acquisition, Aziza Alahmadi, Co-Founder and CEO of Boss Bunny Games, said: “The acquisition is a powerful boost to the gaming sector in the region, as it will enable us to capitalize on the advanced and integrated business systems of Waysun in the MENAT region and beyond. Together, we will develop new games for our customers, seize investment opportunities that add fresh value to our company, and contribute to a sustainable regional economy.”
Alahmadi added: “Waysun and Boss Bunny Games share a vision that focuses on local MENAT talent acquisition and development. We will work together to invest in and grow the local talent base by launching a mobile games accelerator, which will boost mobile game publishing in the MENAT region and solidify Boss Bunny Games’ position as a regional leader.”
Boss Bunny Games is a mobile games developer and publisher with headquarters in Abu Dhabi, and a business office in Dubai. The company was established in early 2020 with twofour54 Abu Dhabi, the media, entertainment and gaming hub, and was supported by the Government’s AD Gaming initiative under which Abu Dhabi is being transformed into a global gaming hub.
Aly Yip, CEO of Waysun Inc., stated: “MENAT has become a vital market in the global gaming industry and this investment in Boss Bunny Games is an integral part of our global expansion plans. We are delighted to have found such an exceptional partner that produces fun and engaging games through a diverse and talented team. We share ambitions to pioneer the regional gaming industry for the long term, and look forward to a successful and prosperous partnership.”
James Hartt, Director of Strategic Initiatives and Business Development at AD Gaming, noted: “This investment by US-based Waysun in Boss Bunny Games perfectly demonstrates that the international gaming market is recognizing the tremendous growth potential for gaming companies in Abu Dhabi. It also highlights the successes of the AD Gaming initiative. With the right support, infrastructure and talent gaming companies will grow faster in Abu Dhabi. The global industry is fast-approaching a total revenue of $300bn, and the Middle East is seeing the fastest growth. Driven by value-creating companies like Boss Bunny Games, Abu Dhabi is well and truly the place to be for any company in the gaming sector.”
Boss Bunny Games has been working towards establishing itself as the main mobile games developer and publisher in the region, and has a well-developed strategy and long-term vision of the gaming sector.
The company publishes and supports games from global indie groups and solo studios with a focus on local talent. It has recently signed a partnership agreement with the Emirati Lammtara Studio to develop mobile games inspired by their popular cartoon series Freej.