Rørmark takes up her new post from the beginning of February and will continue to be based in Oslo.
Warner Bros. Discovery has promoted Rebecca Rørmark to the newly created role of Senior VP, Head of Streaming Marketing for Europe, Middle East and Africa (EMEA). She reports to Patrizio Spagnoletto, WBD’s Global Chief Marketing Officer for direct-to-consumer.
It comes as WBD prepares for the launch of its combined global streaming platform that will bring together content from HBO Max and discovery+. The currently unnamed service is scheduled to launch in the United States and Latin America this year, before rolling out in Europe in 2024.
The Oslo-based executive will lead the evolution of the streaming brands, growth of the subscriber base and marketing preparations for the launch. She has been with WBD (formerly Discovery) for nearly a decade, running marketing for Nordic streamer Dplay since 2015 and overseeing that platform’s recent discovery+ rebrand.
She has also previously worked with brands including Netflix, Fox, National Geographic, Nickelodeon and MTV.
Rørmark has been with the business for almost ten years since joining Discovery Networks Norway in 2013. Her marketing remit expanded to cover all the Nordics in 2017 and following the merger of Discovery and WarnerMedia in 2021 became VP of Marketing and PR at WBD for the region.
Speaking about the promotion, Rørmark said: “I feel very privileged to be joining this incredibly talented team at such a crucial time in our business, as we work together towards launching an enhanced streaming service that will deliver the best of what discovery+ and HBO Max have to offer. Consumers are craving great content, ease and consolidation and I believe we will deliver what they are looking for with our enhanced product.”