Since its launch in 2020, the festival has gained more than 3m listeners across the GCC and MENA, including the UAE and KSA.
WOLF, the mobile app platform that brings entertainment to the metaverse, has launched a programme to transform 1,000 Arab artists into stars of virtual reality, titled WOLFStars.
In its pilot phase, 250 Arabic emerging talents joined the programme to create regular shows in the app, gaining audiences and payments, and WOLF is now looking to extend this to 1,000 WOLFStars.
WOLF, or the World’s Online Festival, is a popular destination for content creators, singers, poets, comedians, chat-show hosts and rappers who joined the platform to showcase their talent.
Speaking about the new programme, Gary Knight, CEO of WOLF, said: “As an interactive app, WOLF’s unique user experience brings live audio performances and content creation together on 3D virtual stages, packed with interaction inside large user-generated chat communities. WOLF has developed quickly from launch, building to over 3,000 shows a month, and welcoming over 3m audience members.
“WOLF’s next milestone is to reach 1,000 talents signed up to the programme, all able to perform to enthusiastic audiences, get real-time feedback, form part of a community, earn cash and other rewards, and work with the WOLF team to take their talents and fame to the next level. We are excited for WOLF to take emerging Arabic artists and set them in cinematic 3D virtual festival stages where they can become tomorrow’s stars of the metaverse.”
The WOLFStars programme will invite users to have their talents recognised by celebrities, working closely with them to develop their talents and grow a wide-reaching community of fans. In its pilot phase, WOLF has collaborated with renowned Arab personalities including Aseel Hameem, Bashayer Alsabah, Fay Alssharqawi, Nedaa Sharara, Danyah Shafei, and Lebanese pop superstar Yara.
So far, WOLF has had songs professionally written for the top WOLFStars and music videos made for them. This saw top WOLFStars have their songs played in cafes and restaurants and on the radio, while they were interviewed on TV and radio stations around MENA. WOLFStars have also won competitions to appear on stage doing comedy, poetry, chat-shows or singing alongside stars such as Yara, Zena Emad and Rawan, WOLF’s brand ambassador.