Users can now listen to the podcast in the app or by simply asking human-like AI assistant Yasmina to play it.
Sowt Media has announced a partnership with Yango Play, the all-in-one entertainment super app, to bring Shamandar’s popular kids’ podcasts to audiences across the MENA region. This collaboration marks a significant step in delivering high-quality Arabic-language content tailored to young listeners.
Shamandar, Sowt’s dedicated kids’ podcast brand, offers a diverse collection of educational and creative audio content designed to inspire curiosity and a love for learning. Featuring topics that range from science and nature to stories and historical adventures, Shamandar’s content is carefully curated to connect with children in a way that is both entertaining and culturally relevant.
This partnership underscores the shared vision of Sowt and Yango Play to make culturally meaningful content accessible to children across the region. Through this collaboration, Yango Play users can now enjoy Shamandar’s most popular podcasts, providing families with safe and engaging content that nurtures young minds while celebrating their cultural heritage.
In addition to accessing Shamandar’s podcasts through the Yango Play app, users can also listen via Yasmina smart speakers at home. Yasmina, the advanced AI assistant from Yango Group, enhances the experience by making it simple and interactive. With a quick voice command, such as “شغلي قصص للأطفال,” Yasmina can play Shamandar’s podcasts directly on your device or smart speaker, ensuring a seamless and enjoyable listening experience for children.
Ramsey Tesdell, CEO and co-founder of Sowt Media, said: “We’re thrilled to bring Shamandar’s podcasts to Yango Play, extending our reach to young listeners across the region. This partnership with Yango Play is a perfect fit for our mission to provide fun, educational, and culturally rich content that makes learning an exciting adventure for kids and families.”
Sally Lewis, Sales & Partnerships Manager at Sowt Media, added: “Working with Yango Play allows us to share Shamandar’s creative storytelling with even more children, giving them the opportunity to discover new ideas and expand their imaginations through our podcasts. We are proud to be part of this dynamic platform that continues to prioritize family-friendly, high-quality content for MENA audiences.”
Roman Shimanskiy, Chief Executive at Yango Play, commented: “Yango Play is dedicated to empowering families through entertainment, and our collaboration with Sowt Media is a significant step in that direction. By bringing Shamandar’s educational podcasts to our platform, we are offering families a valuable resource that supports children’s learning and growth. We’re excited to work with Sowt to provide fun, safe, and culturally relevant content that resonates with children throughout the region.”
Rami Abu Arja, Senior Innovation Marketing Manager at Yasmina, Yango Middle East, noted: “We’re really excited to bring Shamandar’s kids podcasts to Yasmina users. Now all you need to do is ask Yasmina to play the podcasts. It will automatically access the episodes in the Yango Play app and play them either on your phone or Yasmina smart speakers. This seamless integration of high-quality Arabic-language content will help create an even more engaging and educational digital environment for our young users.”
The addition of Shamandar’s podcasts to Yango Play and Yasmina comes at a time when demand for Arabic-language children’s content is growing exponentially. As families increasingly seek safe and engaging audio entertainment, Shamandar’s content provides a valuable resource that complements Yango Play’s diverse offerings.
