YouTube has unveiled a new digital hub for Arabic series. Called Mosalsalat, the digital hub brings together 500 Arabic TV series and categorises shows by genre and country of origin for easy search.rn
YouTube has unveiled a new digital hub for Arabic series. Called Mosalsalat, the digital hub brings together 500 Arabic TV series and categorises shows by genre and country of origin for easy search.
YouTube worked with Watan Network in Syria and Egyptian Television and Radio Union (ERTU) in Cairo to include shows that go back to 1962.
At Watan Network we believe that Arabic users have the right to access premium content without paying for subscriptions or additional costs. That is why we cooperated with YouTube to form the optimal formula of success to launch Mosalsalat. We are proud of what we have done so far, which we achieved through our outstanding cooperation with the YouTube Team in the region, said Bassel Khair, Founder, Watan Network.
With ERTU, YouTube curated more than 7,000 hours of Arabic series including Layali El Helmeya and Damir Abla Hekmat.
With more than one billion users, YouTube is a platform where anyone, anywhere can access global and local entertainment. With launching Mosalsalat, we want users in the Middle East and North Africa to watch the best of Arabic television anytime they want. These shows have made millions over the past 50 years laugh, cry, and rejoice. We are glad to have been able to digitise a part of the regions heritage, said Zain Masri, Marketing Manager, Google Middle East and North Africa.