The platform has been in the works for at least 18 months.
Alphabet Inc’s YouTube is planning to launch an online store for streaming video services.
As reported by the Wall Street Journal, the company has been working on its channel store for 18 months and plans to roll out the offering this fall. YouTube is apparently in talks with several entertainment companies and is discussing sharing subscription revenue with streaming partners.
In the United States, YouTube offers subscribers a cable-like bundle for $64.99 to which it’s possible to then add premium services such as HBO Max.
YouTube will agree on terms for featuring in the channel store on a per-partner basis, meaning the revenue cut will vary wildly per streaming service. Typically, the platform operator will receive a sum from any channel that participates and then sells a subscription.
The planned launch will allow YouTube to join companies like Roku Inc. and Apple in a bid to gain a portion of the already crowded streaming market.