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YouTube Q2 ad revenue hits $7bn

YouTube relaunches YouTube Batala

October 30, 2021
Iranian film ‘Endless Borders’ bags Golden Peacock Award at International Film Festival of India

Iranian film ‘Endless Borders’ bags Golden Peacock Award at International Film Festival of India

November 29, 2023
Sharjah Film Platform announces programme for sixth edition

Sharjah Film Platform announces programme for sixth edition

November 29, 2023
IndiaCast and Viacom18 announce rebranding of ‘Aapka Colors’

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Ithra and Film Clinic release BTS footage of ‘Hajjan’ ahead of premiere at Red Sea Film Festival

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November 29, 2023
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November 29, 2023
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November 29, 2023
MBC Group secures TV and SVOD rights for animated series ‘The Fixies’

MBC Group secures TV and SVOD rights for animated series ‘The Fixies’

November 29, 2023
Insys and To-Do Media bring Arabic content to mobile devices

TVF International secures multiple deals across MENA region for new factual titles

November 29, 2023
MAD Solutions screens four films at Marrakech International Film Festival

MAD Solutions screens four films at Marrakech International Film Festival

November 29, 2023
Two Arab films share top documentary prize at Cannes 2023

Tunisian film ‘Four Daughters’ bags top prize at Gotham Awards 2023

November 29, 2023
Axiom Space migrates IT infrastructure to Amazon Web Services

Axiom Space migrates IT infrastructure to Amazon Web Services

November 29, 2023
Former Universal Pictures exec Paul Chesney launches Red Palm Pictures in Riyadh

Former Universal Pictures exec Paul Chesney launches Red Palm Pictures in Riyadh

November 28, 2023
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    Iranian film ‘Endless Borders’ bags Golden Peacock Award at International Film Festival of India

    Iranian film ‘Endless Borders’ bags Golden Peacock Award at International Film Festival of India

    Sharjah Film Platform announces programme for sixth edition

    Sharjah Film Platform announces programme for sixth edition

    IndiaCast and Viacom18 announce rebranding of ‘Aapka Colors’

    IndiaCast and Viacom18 announce rebranding of ‘Aapka Colors’

    Ithra and Film Clinic release BTS footage of ‘Hajjan’ ahead of premiere at Red Sea Film Festival

    Ithra and Film Clinic release BTS footage of ‘Hajjan’ ahead of premiere at Red Sea Film Festival

    Red Sea International Film Festival opens film submissions for second edition

    Red Sea Int’l Film Festival reveals jury and honoree awards for 2023 edition

    Saudi Arabia and US forge new space exploration agreement

    Saudi Arabia and US forge new space exploration agreement

    MBC Group secures TV and SVOD rights for animated series ‘The Fixies’

    MBC Group secures TV and SVOD rights for animated series ‘The Fixies’

    Insys and To-Do Media bring Arabic content to mobile devices

    TVF International secures multiple deals across MENA region for new factual titles

    MAD Solutions screens four films at Marrakech International Film Festival

    MAD Solutions screens four films at Marrakech International Film Festival

    Two Arab films share top documentary prize at Cannes 2023

    Tunisian film ‘Four Daughters’ bags top prize at Gotham Awards 2023

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      Home News

      YouTube relaunches YouTube Batala

      Staff Reporter by Staff Reporter
      October 30, 2021
      in News, OTT/Video Streaming
      YouTube Q2 ad revenue hits $7bn
      ShareTweetPostEmail

      Dedicated to the MENA region, YouTube Batala spotlights Arabic-speaking women creators.

      YouTube has relaunched YouTube Batala, a channel by YouTube in the Middle East and North Africa region dedicated to spotlighting the next generation of Arabic-speaking women creators. Currently, YouTube Batala consists of over 250 women-led channels from countries across the region.

      YouTube Batala is more of a hub than a traditional YouTube channel. It features a collection of playlists, categorised by genre, with each playlist containing a variety of creators. The playlists cover gaming, education, beauty and fashion, wellness, music, and one of the most important genres in terms of growth among women viewership and content creation, gaming.

      The creators featured in the playlists were chosen based on a set of factors, which includes “responsible and impactful content creation, consistency, and whether their content was made in Arabic,” according to a company statement.

      Tarek Amin, Director of YouTube MENA, said: “One of the things I am in awe of in my role is the immense power and diversity of the women creator community on YouTube in the MENA region. Not only are these women creating content that draws in millions of people, they’re also building communities around ideas, beauty, food, and even general wellbeing. YouTube Batala is part of our ongoing work, which we started to help more people discover these emerging storytellers while also celebrating their diversity, authenticity and impact on YouTube. After all, these women really are the heroes of their own stories.”

      YouTube Batala is part of a larger effort toward supporting women creators across Arabic-speaking countries, which also includes a series of events and workshops for women creators to help them further their content in terms of production and storytelling.

      Women-led content on YouTube in Arabic-speaking countries has witnessed a major shift in recent years. In 2016, when YouTube first launched the Batala project and other women-focused events and initiatives, there were only five women-led channels with more than 1m subscribers. Today, there are more than 150 women-led channels, with more than 1m subscribers in the MENA region.

      Some of YouTube Batala’s most prominent creators are Meshael from Saudi Arabia and Kafa from Tunisia, leading gaming communities; Manola from Saudi Arabia, who is taking lifestyle content to the next level by not just reviewing clothes or posing in them but by also making them; and Nedal from Egypt, who started a virtual book club on YouTube.

      Tags: Youtube channelYouTube Batalawomen creatorsYouTube MENAfeaturedpostYouTubeMENA

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